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Presented By:
Ahmad Zia Lodin 3816
AGENDAIntroduction
History
Why Sony?
Mission & Vision
SWOT Analysis
Product Range
Achievements
Competitors
Market Share
Conclusion
Sony is the Japanese company and known all over the world.
INTRODUCTION
HistorySony is the Japanese companyFounded - May7, 1946 By Akio Morita Headquarter- Tokyo
Sony is the combination of two words Sonus- Sound & Sonny- Little son together it came as SONY
First Product - First Tape recorder called Type – G.
WHY SONY ?
They have a stability of a public traded company
Extensive training
Comprehension vision coverage
Long – term disability coverage
Flexible spending accounts
Attractive prescription coverage
Mission
• “To experience the joy of advancing and applying technology for the benefit of the public.”
Vision
• Its Vision is to become a broadband entertainment company.
• To create exciting New digital entertainment experience.
SWOT ANALYSISSTRENGTHS
Innovation Quality Brand Strength Product Differentiation High Specialized
Integrated Product & Services
WEAKNESSES
Maintain Multiple Function
Product Pricing Battery Efficiencies
OPPORTUNITIES
T.V Category & Gaming Segment Investing
Network Initiatives T.V Business expansion International Market
THREATS
Competitors competition Global economic
RecessionElectronic Network
Security
Product Range
• Game Consoles
• Movie & Video Equipment
• Mobile Phones & Music • TV & Audio Equipment
• Computer
• Financial Services
Achievements
Sony World Photography Award Photographer of the year – 2012
Top Performer – 2008 Rep of the year – 2008
Sony Electronics – Top performance Awards
MARKET SHARES
CONCLUSION
Sony is the place where imaginations become real.
Sony’s integrate its talent by placing common goals and priority for increasing competitive market.
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