Top Banner
>>
17

Sony Corporation - dsu.nodak.edu Business/PowerPoint... · •In 1994, Nintendo aborted cooperating with Sony ... SWOT Analysis •Name Recognition ... Sony Corporation

Mar 18, 2018

Download

Documents

dangduong
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
  • >>

    http://www.youtube.com/watch?v=7sR_wIoMSw0

  • Prepared by:

    Max Pearson

    Sukhee Youn (Saleisha)

    Jennifer Palahniuk

    Lin Liu (Austin)

    OCT 2009

    Focus on Play Station Dept.

  • Introduction & Co. History

    Founded in late 1945

    Stock share became publicly traded in 1958

    1980s, purchase Konica Minolta

    Walkman, Betaman Player, MD Player, 3.5 disk, Memory Stick, DVD, Blue-ray Disc

    Key point: Keep creating newStandard maker gets most profit

    Walkman Player

    Betaman Player

    MD Player

    3.5 Disc

    DVD, or a Blue-ray Disc

    Introduction & co. history

    Found in 1945

    Stock share publicly traded in 1958

    1980s, purchasing Konia Minolta

    Keep creating new and always changing the world: walkman, MD, DVD, 3.5 Disc etc.

  • Industry AnalysisHistory Video Game & Play Station

    Start in 1958, Nintendo and SEGA dominion

    In 1994, Nintendo aborted cooperating with Sony to develop video game, and put Sony develop alone

    1995 PS, 2000 PS 2

    2004 Microsoft put XBOX console on sale

    To keep market share, 2006.11.11 PS 3(original planning put on 2008, since HDTV tech)

    2007 Nintendo put Wii on sale

    2008 Microsoft put XBOX360 on sale

  • A game disc is made for different console

    Motivation: more profit, spread riskCausing: more competitive between consoles

    Industry AnalysisCurrent Situation

    17%

    26%

    57%

    Market Share 2009

    PS series (SONY)

    XBOX series (Microsoft)

    Wii (Nintendo)

    illegalcopy

    game producer losingprofit

    lowqualitygame

    customer dislikethe console since

    no good game

    console producer losingprofit

    low qualityconsole & low-

    tech in anti-crack

    National ID Number Verify

    You can log in game; however, we suggest you to verify your ID the release the playing limit.

    Protect student from fallen in game, political & culture issues.

    Industry - current situation

    Market share

    Illegal copy

    A game developed for different consoles

    Barriers in some countries

  • Desire of high quality in pictures and sounds

    More illegal copy, and do NOT have useful method yetprotect technology always comes with crack methods

    Multi-sensory playing experience

    Industry Analysiskey issues & future trend

    One kind of Controllers

    for Wii console (Nintendo)Industry key issues & future trend

    High quality pictures and sounds

    Anti-copy goes with being cracked

    Multi-sensory playing experience

  • Sony Co. - Current Profile

    Poor Operating Incomes

    High Priced Consoles

    Strategies for profitability

    http://www.scei.co.jp/corporate/data/bizdataps3_sale_e.html

    Game Consoles

    PS3

    PS2

    PSP

    http://www.scei.co.jp/corporate/data/bizdataps3_sale_e.htmlhttp://www.scei.co.jp/corporate/data/bizdataps3_sale_e.html

  • Sony Co. - Global Market

    Sony Computer Entertainment Asia

    Sony Computer Entertainment Europe

    Sony Computer Entertainment America.

  • Competitors

    Nintendo Corporation Ltd.

    Microsoft Corporation

    SEGA Corporation

    (Sega Sammy Holding Inc.)

  • Founded in 1889

    In 1977 The first TV game

    In 1983, Start

    Video game business

    Innovative game player- Nintendo DS

    - Wii

    - Wii Fit

    Increasing market size

    - Touch generation

    - Women

    - Old people

    Network Expansion

    - Grows company size and profits

    - Domestic : Japan

    - Global : United States, German, France, Netherlands, Australia, South Korea etc.

    Competitors - Nintendo Corporation Ltd.Founded in 1889

    In 1977 - The first TV game In 1983, Start Video game business

    Innovative game playerNintendo DS, Wii, Wii Fit

    Increasing market sizeTouch generation, Women, Old people

    Network ExpansionGrows company size and profitsDomestic : JapanGlobal : United States, German, France, Netherlands,

    Australia, South Korea etc

  • Major IT company

    Founded in 1975

    New Efficiency

    EDD (Entertainment and Devices Division)

    - Xbox 360

    - Xbox Live

    Xbox 360, Xbox live

    - Online based

    - Stable Service

    - Internet Infra

    - Communicate with other gamers

    - Various games

    Xbox-Alpha-Dunks

    $ 2,500 Lots of foreign subsidiaries

    - Access global market easily

    - Meet the tastes of customers

    - Domestic : United States

    - External nation : Almost all over the worlds

    Competitors Microsoft Corporation

    Major IT company, Founded in 1975, New Efficiency

    EDD (Entertainment and Devices Division) Xbox 360, Xbox live

    Online based, Stable Service, Internet Infra, Communicate with other gamers, Various games

    Lots of foreign subsidiaries-Access global market easily-Meet the tastes of customers-Domestic : United States-External nation : Almost all over the worlds

  • Founded in 1940

    SErvice GAme of Japan

    Home video game player

    - SG100

    - Sega Satern

    - Dreamcast

    The greatest hit games

    - Sonic

    Lots of loss

    In 2004, collaborated with Sammy Corporation

    Sega Sammy Holding Inc.

    Subsidiaries- Sammy

    - Oasis Park Corporation

    - Secret Level

    International Markets- USA

    - Europe

    - Taiwan

    - France etc.

    Competitors SEGA Corporation

    Founded in 1940, SErvice GAme of JapanHome video game player: SG100, Sega Satern, DreamcastThe greatest hit games: SonicLots of lossIn 2004, collaborated with Sammy Corporation - Sega Sammy Holding Inc.

    SubsidiariesSammy, Oasis Park Corporation, Secret Level

    International MarketsUSA, Europe, Taiwan, France etc.

  • Company Analysis

    14.78 13.66

    7.91

    9.613.81

    14.11

    3.55

    9.12

    10.06

    0

    5

    10

    15

    20

    25

    30

    35

    40

    2007 2008 2009

    Hardware Sales

    PS3

    PSP

    PS2

    In Millions of Units

    193.5

    154

    83.5

    54.7

    55.5

    50.3

    13.3

    57.9

    103.7

    0

    50

    100

    150

    200

    250

    300

    2007 2008 2009

    Software Sales

    PS3

    PSP

    PS2

    Hardware sales

    Software sales

  • SWOT Analysis

    Name Recognition

    Internet usage

    Backwards capability

    Strengths Weaknesses Price

    Blue-ray

    Release date

    Opportunities Technology

    Online sales

    Customization

    Threats Shift towards non-violent

    games

    Economy

    Television technology

  • Recommendations Short term

    Lower prices for gaming consoles

    Increased downloadable content on PlayStation Network

    Customized gaming consoles bundle packages

  • Develop related industry productsHDTV, Audio Player etc.

    Ask game producer to develop TWO editions to each game

    Enhance anti-copy technology

    Peripheral products, Tees, toys etc.

    Cooperate with other game media, PC etc.

    Collaborate with Nintendo and Microsoft to gain market dominance

    RecommendationsLong-term Recommendations

    PC Play Station Cell Phone

    Player 012

    Player 008

    Player 007

    Player 002

    Player 003

    Player 005

    Player 014

    Player 010

    Player 015

    Player 013

    Player 001

    Player 004

    Player 006

    Player 011

    Player 009

    Recommendations Long term

    Develop related industry products

    Ask game producer to develop two editions to each game

    Enhance anti-copy technology

    Peripheral products

    Cooperate with other game media

    Collaborate with Nintendo and Microsoft to gain market dominance

  • Conclusion

    Great Company with a successful globalization

    Problems in PS3 project

    For PS Dept.

    Continue PS3 production or not?

    R&D PS4?

    Whats new?

    How to?

    Conclusion

    Great company

    Problems in PS3 project

    PS Dept. needs to change