SAP PERAKENDE ZİRVESİ - SAP 2015 YAZ KREASYONU: MODA YÖNETİMİ ÇÖZÜM - SAP

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Stephen Henly, May 2015

SAP Fashion PlatformSAP Fashion Management Solution & SAP Merchandising for Retail

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2

The best-run companies run simply vertical!

MARKET REALITY

SAP FASHION PLATFORM

BENEFITS

3© 2014 SAP SE or an SAP affiliate company. All rights reserved.

10 of the TOP 10most admired apparel and

footwear retailers in the world run SAP solutions

18 of the TOP 20apparel and footwear retailers in

the world run SAP solutions


What is fashion?

STYLES

COLOURS

SIZES

SEGMENTS

SHORT LIFECYCLE

TECHOLOGY

“Fashion is important because it is in almost everything.” Alfred H. Daniels 1956


Globalization• Sourcing & Manufacturing –

flexibility to deploy rapidly and globally

• Customer globalization in new markets – open up new channels in new markets simultaneously

Faster Fashion

• More products and styles more often

• Concurrent seasons

Customer Experience

• Customers know brands not channels

• Customers need consistent interaction with their preferred brands

Vertically Integrated Channels

• Manufacturers and Wholesalers develop retailing to increase revenue, margin and brand image

• Retailers move to Wholesale and Manufacturing to control brand image, quality, and margin

Fashion is moving fastCritical Drivers for Apparel, Footwear, Accessories and Fashion


“Know Me, Advise Me, & Let Me

Choose”

“My retailer knows my preferences, provides

valuable advice, and lets me tailor my entire

shopping and delivery experience.”

Most Retailers are Far Behind Customer Expectations

Cus

tom

er In

timac

y an

d En

gage

men

t “Inform Me”

“I can find information on

products via multiple channels”

“Make Buying Easy”

“I can choose where and how I buy”

Customer Expectations

Retail Reality

85% 7%8%

Every CUSTOMER shopping journey IS COMPLEX and different

IT complexity built up over decades limits the ability to DO customer FACING INNOVATIONS

Siloed applications prevent single consistent view of customer and business


Vertical Fashion Company

A Vertical Fashion Solution is Vital for Business Growth

To get the value of vertical integration of common processes on a shared global inventory, a vertical fashion solution is needed to support and optimize multiple channels: manufacturing, wholesale, and retail businesses.


Answering the key questions

How can my business deliver shorter seasons across omnichannels with more styles?

How can I improve customer service and fill rates while reducing excess stock?

How can I make the best use of my inventory across channels and reduce markdowns?

How can I unify siloed, multichannel plans and sourcing?

How can we move quickly and efficiently into new channels and markets?

How can I have a single, central software instance with a common view across all business segments?

How can I lower my total cost of ownership?

How can I make my brand consistent across channels and geographies?


Order to Cash

Master Data (WS,

Manuf)

Procure to Pay

Manufac-turing

Inventory Mgmt

Finance to Report

Wholesale Pricing

and Seasons

Omni-channel Mgmt

Organiza-tional

Structure (WS,

Manuf)

Allocation (Orders)

Supply Planning

MRP

Value-Added

Services

Merchan-dising

Master Data

(Retail)

Store Back-Office Mgmt

Promotion Mgmt

Inventory Mgmt

Finance to Report

Retail Pricing and Markdown

Omni-channel Mgmt

Organiza-tional

Structure (Retail)

Allocation (Stores)

Replenish-ment

Assort-ment

Planning

WS = WholesaleManuf = ManufacturingMgmt = ManagementMRP = Material requirements planning

Retail is a customer

of SAP Apparel

and Footwear

Historical world-class solutionsLEGACY RE ALITY

Traditional Database

ECC 6.0(including Finance)



SAP Apparel and Footwear

SAP Retail Merchandising


Order to Cash

Master Data (WS,

Manuf)

Procure to Pay

Manufac-turing

Inventory Mgmt

Finance to Report

Wholesale Pricing

and Seasons

Omni-channel Mgmt

Organiza-tional

Structure (WS,

Manuf)

Allocation (Orders)

Supply Planning

MRP

Value-Added

Services

Merchan-dising

Master Data

(Retail)


Promotion Mgmt

Inventory Mgmt

Finance to Report


Omni-channel Mgmt

Organiza-tional

Structure (Retail)

Allocation (Stores)

Replenish-ment

Assort-ment

Planning


Retail is a customer

of SAP Apparel

and Footwear

Historical world-class solutionsLEGACY RE ALITY








A historic opportunity for simplification



Order to Cash

Master Data (WS,

Manuf)

Procure to Pay

Manufac-turing

Inventory Mgmt

Finance to Report

Wholesale Pricing

and Seasons

Omni-channel Mgmt

Organiza-tional

Structure (WS,

Manuf)

Allocation (Orders)

Supply Planning

MRP

Value- Added

Services

Merchan-dising

Master Data

(Retail)


Promotion Mgmt

Inventory Mgmt

Finance to Report


Omni-channel Mgmt

Organiza-tional

Structure (Retail)

Allocation (Stores)

Replenish-ment

Assort-ment

Planning


NEW V ERTICAL RE ALITY

SAP HANA Platform




With the creation of the SAP HANA platform for in-memory technology, SAP was able to bring AFS wholesale and manufacturing functionality onto the IS-Retail Platform to create the new Fashion Retail Platform.


A historic opportunity for simplification



Order to Cash

Master Data (WS,

Manuf)

Procure to Pay

Manufac-turing

Inventory Mgmt

Finance to Report

Wholesale Pricing

and Seasons

Omni-channel Mgmt

Organiza-tional

Structure (WS,

Manuf)

Allocation (Orders)

Supply Planning

MRP

Value- Added

Services

Merchan-dising

Master Data

(Retail)


Promotion Mgmt

Inventory Mgmt

Finance to Report


Omni-channel Mgmt

Organiza-tional

Structure (Retail)

Allocation (Stores)

Replenish-ment

Assort-ment

Planning


SAP Fashion Management

Single vertical solution on SAP HANABased on SAP Retail Merchandising


SAP HANA Platform





Merchandis-ing

Master Data

(Omni)


Promotion Mgmt

Inventory Mgmt

and P2P

Finance to Report

Omni Pricing

and Markdow

n

Omni Channel

Mgmt

Organiza-tional

Structure (Omni)

Omni Channel Allocatio

n

Replenish-ment and

MRP

Assort-ment

Planning

Manufactur-ing Order to

Cash

Retail, wholesale, and manufacturing on one global inventory

SAP Fashion Platform vertical solution in-memory

(SAP HANA) based on SAP Retail

Mgmt = ManagementMRP = Material requirements planningP2P = Procure to pay



SAP HANA Platform


Retail Merchandising and Store Business Processes**

Wholesale Business Processes*

The SAP Fashion Platform

* Included with purchase of SAP Fashion Management Solution** Requires additional purchase of SAP Merchandising for Retail

SAP HANA Platform

ECC 6.0 Foundation

Omni-channel Inventory and Order Response

Wholesale Pricing

Demand and Supply Planning

Order Management and Orchestration

Manufacturing and Private Label

Store Forecasting and Replenishment

Store Operations

Markdown Management

Consumer Pricing and Promotions

Store Inventory Management

Finance Human Resources

Core Processes*

Purchase Order Management

Supply Chain Execution

Master Data – Styles, Sites, Style Hierarchy

Inventory Management and Valuation

Logistics Invoice Verification (3-Way Match)

Fashion Management (Industry) Solution


The SAP Fashion PlatformThe Journey so far

• Released May 2014

• Co-Developed with 4 Customers:

─ 2 SAP Apparel Footwear (AFS) Customers

─ 1 SAP Retail Customer

─ 1 Customer running both SAP AFS and Retail

• 15+ implementations in process globally


UP TO 15%REDUCTION IN INVENTORY

50%REDUCTION IN ORDERS CANCELLED DUE TO NONAVAILABILITY

Source: SAP Performance Benchmarking

UP TO 75%IMPROVED PHYSICAL INVENTORY PERFORMANCE

50%REDUCTION IN TIME TO CREATE PURCHASE ORDERS

Significant Results

Leading fashion companies are utilizing SAP technology and software to increase market opportunity, achieve profit goals, and grow market share.

© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Thank you

Contact information:

Stephen HenlyRegional Industry Principalstephen.henly@sap/.com

mailto:stephen.henly@sap/.com