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SAP FORUM İSTANBUL 2016 - PERAKENDE SEKTÖRÜNDE DİJİTAL DÖNÜŞÜME SENSÖR İLE DEĞİL MÜŞTERİ DENEYİMİ İLE BAŞLAYIN!

Apr 13, 2017

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Technology

  • SAP FORUM STANBULReimagine Business for the Digital EconomyKonumacAd : Caner Gksu Firma Ad : SAP Trkiye

  • Serapn Hikayesi

  • 2016 SAP AG or an SAP affiliate company. All rights reserved. 3

    Dijital Dnme Sensr ile deil Mteri Deneyimi le Balyoruz

    38 Yanda Bir Telekominikasyon irketinde IK Mdr

    Maslakta alyor

    Evli ve 2 ocuklu

    Alverite zaman geirmeyi seviyor

    Sadakat programlarnda seici bir kiilik

    Dijital Mecralara Hakim

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 4

  • SAP & Dijital Perakendecilik

  • Perakende Sektrn EtkileyenTrendler

    Mterinin Gc

    MobilG

    Omni-channel

    YounRekabet

    Yeni Teknolojiler

  • Global Perakende Sektr & SAP

    13,400 Mteri

    120 lke

    %86 - Forbes Global 2000

  • Global Pratikler Trk Perakendecilerin Hizmetinde13,400 Mteri 120 lke

  • Perakende Sektr & SAP Trkiye2015 Yl Sonular

    50+ Perakende Mterisi

    %18 SAP Gelirlerinde Pay

    % 38 Lisans Geliri Art

    % 114 Bulut Geliri Art

  • Trkiye Perakende Sektrnde SAP

  • SAP & Dijital Perakendecilik

    BykVeri

    TemelPerakende

    Omni-Channel

    Nesnelerinnterneti

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 12

  • 2014 SAP AG or an SAP affiliate company. All rights reserved. 13

  • SAP & Dijital Perakendecilik

    BykVeri

    TemelPerakende

    Omni-Channel

    Nesnelerinnterneti

  • 2016 SAP AG or an SAP affiliate company. All rights reserved. 15

    User Name

    Wearable Device Segment Management

    Insoles on track

    Shirts

    Redeemed OffersNational Last 30-days

    Wearable DeviceStatistics Current

    Marketing Manager

    Promotions Manager

    Promotional Data

    Segment Analysis Wearable Device Pipeline

    New OffersNational Last 30-days

    In Process OffersNational last 30-days

    4%

    1445

    Projected OffersNational Last 30-days

    New Devices RegisteredNational Last 30-days

    Add-Ons SourcingIoT Devices

    Wrist

    Pants

    golf shoesballsdevices fashion

    clubs

    womensCategories Current Quarter

    10.2 M 3x targetGrowth 13%

    Progress

    Pant

    sWris

    t

    Inso

    les

    Shoe

    s125 M

    7 M

    USD, Actual and Target

    0 M 70k

    8.2 MActual

    1.2 KActual Actual

  • 2016 SAP AG or an SAP affiliate company. All rights reserved. 16Suggest solution

    User Name

    Wearable Device Statistics

    Activity Duration:Devices currently streaming

    Region

    Select

    Device

    Insoles

    Type

    Location View

    Steps recorded:

    Wear indication:

    Last Activity:

    GO

    Account ID Region Status Insole Registration Added to Added toWear Date Target Group Campaign

  • 2016 SAP AG or an SAP affiliate company. All rights reserved. 17

    SOCIAL CONTACT INTELLIGENCE

    User Name

    GENERAL INFORMATION CAMPAIGN AUTOMATION IMPACT ANALYSIS TEAMTARGET GROUPS

    Wearable Devices Fall 2015

    Wearable Devices Fall 2015

  • 2016 SAP AG or an SAP affiliate company. All rights reserved. 18

    SOCIAL CONTACT INTELLIGENCE

    User Name

    Golf Insoles

    Golf Insoles

    Insole Offer Email 1Send Insole Offer Email 1

    Insole Offer Email

    Opened

    GENERAL INFORMATION CAMPAIGN AUTOMATION IMPACT ANALYSIS TEAMTARGET GROUPS

    Wearable Devices

    Insole Offer Email 2Send Insole Offer Email 2

  • 2016 SAP AG or an SAP affiliate company. All rights reserved.

    Teekkrler

    letiim Bilgileri:

    Ad Soyad nvan AdresTelefon Numaras

    Slayt Numaras 1Slayt Numaras 2Dijital Dnme Sensr ile deil Mteri Deneyimi le BalyoruzSlayt Numaras 4Slayt Numaras 5Perakende Sektrn EtkileyenTrendlerGlobal Perakende Sektr & SAPGlobal Pratikler Trk Perakendecilerin Hizmetinde13,400 Mteri 120 lkeSlayt Numaras 9Trkiye Perakende Sektrnde SAPSAP & Dijital PerakendecilikSlayt Numaras 12Slayt Numaras 13SAP & Dijital PerakendecilikSlayt Numaras 15Slayt Numaras 16Slayt Numaras 17Slayt Numaras 18Slayt Numaras 19