LivEasy Pitch Deck

Addicted to Deals

A good deal makes people want to spend money.The more money they save is the more money they want to spend.

85% of people world-wide still use coupons and deals

Over 1.5 Billion people worldwide have a smartphone

69% of these people search for coupon and deal websites on their mobile phones

There’s not an effective and easy solution that allows

people to get exclusive deals on their mobile phone, until now.

Fun Facts

Current Solutions

Must need a credit card to access or buy a deal

90% of local businesses who used these services, never used them again

Low merchant retention rates is causing users to stop interacting

Both companies are struggling for profits

These are not “cool” (how many college kids did you hear talking about Groupon or LivingSocial?)

Long Story Short: !My uncle Kerry had a dream to own a local pizza shop in my home town Pasadena, Maryland. !My mom and her siblings grew up in Italy, so pizza - is in our blood. !!He worked hard for years as a construction worker and the day came where he finally opened up the shop. !!The pizza was the best. The atmosphere was very homestyle. The steady flow of new customers, was hard to get. !!He tried everything. Big banners hanging outside “Grand Opening”, local news paper ads, Google Ads, and he even did a Groupon (but lost money). !!It was really tough to see him go through this. I flew back home and we had a meeting with the local !business chamber of commerce and found out that several other businesses were having the same troubles: finding new customers and keep them coming back. !!After 11 months of being open… he closed it down. !!This is when the idea for LivEasy was born.!!

The Story

The App Store of Life

• LivEasy is a mobile app, that helps local businesses get more customers !

• We also help consumers get exclusive deals to local businesses, directly on their mobile phone

• No credit card details are required by the user to get access to the deal

• Users can share deals through social media and by text / email

Our Methodology

• Merchants use the service 60 days free(no credit card required upfront)

• They create as many deals as they want(one live deal at a time)

• The deals are placed in the mobile app, and seen by local users

• Users buy access to the deal for only .99c in-app purchase (no CC required)

• Users pay the merchant directly for the dealat the point of sale (cash or CC)

Business Model

• Merchants get free access for 60 days, then pay $99/month to continue adding deals in the app !!

• Merchants have 2 up-sells - Featured Deal (5 days running) is $99 one-time - Deal of the Day (1 day running) is $99 one-time

• Users download the app for free from the iOS and Google Play store.!!

• Users have to buy “access” to each deal for an in-app purchase of .99c

Important Links

Website: http://liveasy.com!!

Promotional / Demo: http://liveasy.com/merchant-video! !

iOS App: https://itunes.apple.com/us/app/liveasy/id833391617?mt=8!!

Android App: https://play.google.com/store/apps/details?id=com.s3tech.liveasy!

!Web App: http://liveasy.com/webapp

Marketing Strategy

Merchants!Media / Press (using brand.com and a few others)!

CPA deals with ad networks and affiliate networks (about $15 merchant acquisition) !

Google Re-Marketing (follow everyone around the web :)!

Facebook ads (beautiful targeting options) !

Lead capture pages with email promotions!!!

Users!CPI deals with mobile ad networks and affiliate networks (about $2 per user)!

Guerrilla Marketing (local colleges, clubs, banners, flyers, billboards) !

Facebook ads - CPI model (cost per install)

Competitive Landscape

Exclusive Deals

Non-Exclusive Deals

Completed Milestones

• Development of iOS and Android Apps September 2013 to April 2014!!

• Development of Website and WebAppNovember 2013 to April 2014!!

• Registered LivEasy, LLC in Delaware November 2013!!

• Domain Name Acquired April 2014

• BrainTree Merchant Account Integrated April 2014!!

• Live on iOS and GooglePlay Store May 2014!!

• Local Beta Launch (Los Angeles, CA) June 2014!!

• First 53 merchants (Los Angeles, CA) July 2014

6 Month Milestones

• Large Nationwide Media / Press Campaigns (nationwide) August 2014!!

• Launch Heavy CPA Marketing Campaigns September 2014!!

• 5,000 Local Merchants October 2014!!

• 50,000 Local Users November 2014!!

• $200,000 Recurring Monthly Revenue December 2014 to January 2015

5 Year Plan

Over 1,000,000 merchants world-wide on a minimum of $99 per month subscription plan.!

!Over $1,000,000,000 per year in recurring revenue,

plus extra income streams with up-sells, in-app purchases, future services.!

Current Status

• Over 50,000 local businesses in California captured through some lead campaigns we’ve been running online (still collecting data)!!

• Have not promoted LivEasy to collected leads. We want to launch a large Media campaign first, so there is “organic” creditability, which will mean higher conversion rates on sign-ups!!

• Small Facebook and Google Ad campaigns are running to collect more interest in LivEasy from local businesses in California!!

• Beta group of Merchants (53 as of now) !!

• Looking to partner with quality Advisors and Investors before doing a full-on marketing launch campaign!

The Team

Philip Mansour !! Co-Founder. The idea guy. Marketing madman.!!Previous: Media buyer and email marketer for a variety of affiliate programs!and niches. Consulted many local businesses including doctors and law firms !on effective internet marketing and customer acquisition. (since March 2007)!!! Tinusha Sivaganam!! Co-Founder. Financial planner. Business organizer. !!Previous: Graduated from USC with Bachelors in Business and Finance. Worked !at the Wealth Management sector of Merrill Lynch. Small business consultant on !better financial management. (since August 2010)!

With the right team, LivEasy will change the world with how people shop locally on their mobile phone,

and pave a new path in the exclusive deals / coupons niche. !

Contact me if you’re interested in becoming a partner with us. !

Philip Mansour [email protected]

443.716.6024

The Future