Ignition five 07.11.11 (2)

5

07th November 2011

1. Microsoft Kinect Effect

When it comes to computing, Apple have had the ‘wow’ factor in their ads for the last few years, but a new advert

from Microsoft that has just been released is seriously impressive.

Featuring their Kinect gaming device, it features some of the social ways in which it has been hacked by the general public to improve people’s lives. It’s the sort of advertising

that moves people to buy products.

http://www.youtube.com/watch?v=T_QLguHvACs&feature=player_embedded

1. Microsoft Kinect Effect

2. Beck’s sobriety test app http://www.youtube.com/watch?v=O8jFHBXtZOs

We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is – a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there’s no going Beck’s! Links to the App: iPhone, Android

2. Beck’s sobriety test app

http://www.youtube.com/watch?v=E8aGW55Ddno&feature=player_embedded

Here is a fantastic new ad for the Volkswagen Tiguan entitled “Cross Country” created by DDB, Sydney.

The commercial features a young couple who, after experiencing the quality of their new Tiguan, have

developed an appreciation for the finer things in life.

3. Volkswagen Tiguan ‘Cross Country’

3. Volkswagen Tiguan ‘Cross Country’

http://www.youtube.com/watch?v=xeggGGNzSl8&feature=player_embedded#!

4. Sonera- Speed Test

Sonera wanted to find a way to show off the fact that they have the fastest 4G network in the print media.

They came up with this interactive game.

4. Sonera- Speed Test

http://www.youtube.com/watch?v=1_pzZ5z5LAI

5. National Geographic- Live Augmented Reality

National Geographic have a road show touring shopping centres in Hungary, with an augmented reality installation that lets the thousands of people passing by interact with

the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to

leopards, spacemen and lots more.It works by placing a huge digital screen and high-

powered camera in front of an AR marker that is stuck to the ground. As people step onto the marker, the content comes alive on the big screen in front of them. They also had a park ranger who was there to help people interact with the augmented reality content and make the whole

installation a little more interesting. Created by AppShaker.

http://www.digitalbuzzblog.com/national-geographic-live-augmented-reality-installation-hungary/

5. National Geographic- Live Augmented Reality