Ignition Five 18.01.10

5

18th Jan 2010

1. Cadbury crowdsource designers

To extend the longevity of the Cadburys apprentice task, dairy milk have crowdsourced designers to create a new wrapper for the

bar….there are five finalists and you can vote online for the winner

who will bag €10,000…great interactive website as well!

1. Cadbury Apprentice wrapper

2. Cheer up top up

Vodafone launch their after Christmas campaign to get the country to cheer up. Using Facebook, twitter and flickr, people are asked to

upload photos with the theme “cheer up”- it bears a nice anti-recessionary message, and also gives one lucky soul €3000 for their

troubles.

2. Cheer up- Top Up

3. Advertising inside Google Street View

Google is looking to take advantage of existing advertising space inside the virtual world of Google Street View.

The company has recently filed a patent to automatically cut out

billboards inside street view and replace them with new ads.

3. Advertising inside Google Street View

4. Burger King Bourbon

Burger King restaurants in Japan are transforming into a kind of nightlife destination with their latest offering. Designed to

compliment their Bourbon Burger, the chain is serving up highballs of the American made, but hard to find,  Four Roses

whiskey. At ¥350 a glass (or ¥500 with the burger), it’s a

reasonably priced alternative to standard bar prices.

4. Print out own personal paper

5. Red Cross Text campaign

Text Message campaign in the US raises over $5,000,000 for Haiti

earthquake, this figure continues to grow. Very simple metric –

donate $10 by texting “Haiti” to specified number and reply to confirmation text – that’s it!

Brilliantly simple and effective!

5. Red cross raise $5million

Text message initiative – text $10 to 90999