Bromley' s use of MyLife

Michael WattsProduct Owner: Bromley MyLife

-- [email protected] --

Enabling Adult Social Care Transformation

Engaging Citizens Online…

Bromley’s use of MyLife

I’m sorry, but everything you been told

before is a lie

42may be the answer to life the universe and everything

-but it is not the most important number

3.14may be

[Pi]-

but it is not the most important number

101,344individual‘s might have visited the Bromley MyLife website

-but it is not the most important number

740,249pages may have been viewed on the Bromley MyLife website

-but it is not the most important number

Nope – none of them are even close

This is the most important number you will ever need

to remember…

1.

Okay…

so what does this have to do with Bromley’s use of

MyLife?

Before I tell you that…

What is Bromley MyLife?

Bromley MyLife covers 5 main topics:

1. adults with care & support needs

2. children with disabilities & learning needs

3. fostering & adoption services

4. keeping healthy & well

5. people who care for others

It is a website with three elements

1…

Webpages of advice about how to find services &

support,& self management

2…

A directory of services & support

in the borough & nationally

3…

A secure portal for completing

online assessments& creating an

account

So, how does Bromley use

MyLife?

To answer that, you need to understand

us a bit better…

1.We focus on the magic number

Our driving principle

The user* experience is at the heart of everything we do.

-- No exceptions --

* and by the user we mean members of the public & professionals

1. Understanding our usersWe spend a lot, and I mean a lot, of time thinking about our users

2. Understanding what people want

We ask, listen & learn from the people who use our website

3. Understanding their experienceWe try to understand the user experience of the people using the

website

Why?…

Well, here are some examples of when people have not

thought about & understood user experience…

1. A popular example of user experience

- why, just why?

2. Signage at it’s best…

3. Not understanding human behaviour…

What does all this mean?

1.We think beyond internal

service areas – we present information by

need

An example…

2.We reduce the number of

clicks needed– we are not in it for page views

An example…

3.We include brightly coloured

pictures– we know our audience love

them!

An example…

Why do we do this?

Its our driving principle

The user* experience is at the heart of everything we do.

-- No exceptions --

* and by the user we mean members of the public & professionals

1.And, because of the magic

number…

Come along and visit us…

Visit http://bromley.mylifeportal.co.uk

or search ‘Bromley MyLife’

Michael Watts, Product Owner: Bromley MyLife, May 2016-- [email protected] --

http://bromley.mylifeportal.co.uk