Bromley MyLife - understanding our users

Who are they?– understanding the users of our Bromley MyLife website

Visit http://bromley.mylifeportal.co.uk

Created by –

Michael Watts, Product Owner [email protected] January 2016

This presentation has been created to help you understand more about the people that are using our Bromley MyLife website

In particular, it covers –

1) who is using it

2) how they are using it

3) what behaviour has changed over the past few years

What’s this presentation about?

____Visit http://bromley.mylifeportal.co.uk

2015 was a rather brilliant year!

>>Here are some highlights…

>>

The year that was…


Japan beat South Africa in the Rugby World Cup!

The United States Supreme Court affirmssame-sex marriage

Love was found on Pluto

The World Health Organisation declares the Ebola epidemic is over

Boris Johnson did this…

…and this…

…and this!


>>And, between

1 January & 31 December 2015 our Bromley MyLife

website did this…

>>

36,972people visited the website


Which would fill White Hart Lane – with a waiting list!

52,853times

and they visited our website


Which is more than the population of Saint Kitts and Nevis

186,439pages on our website

and they viewed


Which is more than the number of people who went to see F1 in Hungarian in 2015 over the whole weekend____Visit http://bromley.mylifeportal.co.uk

and they came from the following countries


23

4

51

The top 5 pages viewed on our website were…

5.__

Sexual health clinics

4.__

Health service

s advice

3.__

Adoption

2.__

Local offer

1.__

Minor injuries

unit


and they used the following devices

57% of people

visited on a desktop/lapto

p

27% of people

visited on a phone

16% of people

visited on a tablet

that‘s almost 1 in 2!____Visit http://bromley.mylifeportal.co.uk

and they found the website by


58% of people via a

Google search

19% of people by a

direct link

14% of people via

bromley.gov.uk

& 2% came via oneBromley

and, of the people using the website,


12% of people work

for Bromley Council

3% of people work

for the NHS

How has this changed

since 2014?____Visit http://bromley.mylifeportal.co.uk

The number of people visiting the

website increased by 43%


The total number of visits to the website increased by 41%


The total number of pages viewed on the website increased by

19%____Visit http://bromley.mylifeportal.co.uk

-9% of people

visited on a desktop/lapto

p

+7% of people

visited on a phone

+2% of people

visited on a tablet



+8% in people

visitedvia a

Google search

-1% in people

visitedby a

direct link

0% in people

visitedvia

bromley.gov.uk

& -4% in people visiting via oneBromley

And, finally,


The 6 most searched for words within the website

were:


6.Meals

delivered to your door

5.Orpingto

n foodban

k

4.Parks

The 6 most searched for words within the website

were:


3.Hospital

2.GP

1.Young carers

Contact me –

Michael Watts, Product Owner [email protected] January 2016

Bromley MyLife - understanding our users

Government & Nonprofit