2015 HFF Sponsorship Packet

HOLLYWOOD

Partnership Opportunities

The Hollywood Fringe Festival returns in 2015 to turn a spotlight on performing artists in the media capital of the world.

Best Upstart Theatre Festival --LA Weekly

www.hollywoodfringe.org

HOLLYWOOD

What Is The Hollywood Fringe Festival?The Hollywood Fringe Festival is an annual, open-access event cel-ebrating freedom of expression and collaboration in the performing arts community. Each June during the Hollywood Fringe, the arts in-filtrate the Hollywood neighborhood: Fully equipped theaters, parks, clubs, churches, restaurants and other unexpected places either host or provide services for hundreds of productions by local, national, and international arts companies and independent performers. June 2015 will mark the sixth year of the festival.

The Hollywood Fringe was immediately embraced by the local arts community during its inaugural festival in 2010. A registered 501(c)(3) non-profit, the organization quickly became known for meeting the needs of local artists by providing a networking oppor-tunity for dozens of theater companies otherwise made disparate by distance. This success was reflected by local media: The festival was called an artful feast by the LA Times, a roaring success by Backstage, and a triumph by LA Weekly during its first year.

Participation in the Hollywood Fringe is completely open and uncensored, which has only intensified the events popularity. First, this free-for-all approach underlines the festivals mission to be a platform for artists instead of a self-serving curative body. By opening the gates to anyone with a vision, the festival is able to exhibit the most diverse and cutting-edge points-of-view the world has to offer. Additionally, by creating an environment where artists must self-produce their work, the Fringe motivates its participants to cultivate a spirit of entrepreneurial-ism in the arts. Put another way, LA Weeklys Steven Leigh Morris has said that the Hollywood Fringe is the purest program we have that embodies the open market of ideas and entertainments.

It is now a regular occurrence each June for thousands of patrons and artists to converge in Hollywood to see what new works are about to break out. With over 46,000 tickets sold in 2014 (a 30% increase over 2013) and $389,000 going back to artists and venues, the Hollywood Fringe has not only become one of the largest uncensored arts festivals in the United States, but also an integral part of the Los Angeles arts scene.

Its difficult to put into words what makes the Hollywood Fringe so special. Many say it is the festivals mission. Others point to the events young, passionate community. Perhaps a Los Angeles Times reporter stated it best: My Hollywood Fringe Festival experience allowed me to become immersed in a community of talented and kind individuals, sharing in a love for the arts as well as life that went well beyond the stage.

By helping small companies and solo performers to produce and promote their shows, and by providing a network that puts artists in touch with one another, the Fringe seeks to advance the goals of its website mission statement: See Shows. Make Friends. Have Fun.

--Los Angeles Times


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Why Partner With The HFF?

Promotional Impressions/Media Coverage

The Hollywood Fringe has an expansive mission that seeks to champion underground artists, challenge the limits of established performers and spur growth in the local community. The festival has become a rallying point for artists and provides a critical mass of audience that is young, outgoing and energetic.

The Hollywood Fringes business model relieves the organization from depending on outside sources of funding to survive, but the organization relies on its partnerships to sustain growth. If your business is interested in expanding programming for developing artists, extending cultural opportunities for local patrons or exposing your brand to a youthful and vibrant community, there are advantages to partnering and collaborating with this young organization. Over the first five years of the festival, audiences have nearly tripled, from 17,000 in 2010 to 46,000 in 2014.

Your brand will connect with:

46,000+ patrons

1,000,000+ page views

10,000+ email subscribers

7,200+ facebook users

5,000+ twitter followers53% Female -- 47% Male

After only five years, the Hollywood Fringe Festival has proven it can bring an increasingly large and diverse community into one square mile of Hollywood every June. This outgoing Fringe community spends tens of thousands of dollars in Hollywood and its surrounding areas. In this way, the festival serves as a boon to local venues, retail stores, restaurants, and other local businesses. Some of the most successful locations have earned tens of thousands of dollars directly from their participation in the Fringe.

The patrons and participants of the festival have shown a loyalty to the Fringe that impresses, continuing to search for and cultivate the Fringe spirit all year long. By partnering with us, your companys brand would be fixed in the minds of our audience. As the Fringe is a 501(c)(3) non-profit, your cash sponsorship is fully tax-deductible.

With steady upward growth in performances, audience, ticket sales and media coverage, the Hollywood Fringe is poised for another huge success in 2015. Join the Fringe movement!

Broadcast: 1.25 million+

Print: 1 million+

Online: 10 million +

Facebook: 25 million+

19,000+ Tweets

A triumph...

--LA Weekly

Seats Sold Audience Age Breakdown

56-6518%

65+6%

18-257%

26-3525%

36-4524%

46-5520%

17,0002010

25,0002012

46,0002014

20,0002011

35,0002013


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Event Sponsorship Opportunities* Opening night party - $2,500You sponsor the grand kickoff of Fringe 2015. Over 600 guests will attend this gala event. Sponsoring the opening night party places your logo front and center at the entrance to Fringe Central Station. VIP attendees will receive your merchandise/materials in their gift bags. Our MC for the evening will announce your business several times over the course of the night, including before a speech by Festival Director Ben Hill.

* Fringe aWards CeremOny & ClOsing night - $2,500You sponsor the grand finale of Fringe 2015. Over 600 guests will attend this gala event. Sponsoring the event places your logo front and center at the entrance to Fringe Central Station as well as over the stage for the Fringe Awards. VIP attendees will receive your merchandise/materials in their gift bags. Our MC for the evening will announce your business several times over the course of the night.

* Fringe events - $2,500You sponsor an event where Fringe participants are gathered for an extra-special night of socializing. For Fringe Prom audiences don their formal wear for an evening of dancing. For our Rock of Stages party, rock-themed costumes accompanied live-band kara-oke. Sponsoring an event places your logo front and center at the entrance to Fringe Central. VIP attendees will receive your merchan-dise/materials in their gift bags. Our MC for the evening will an-nounce your business several times over the course of the night.

*Denotes Exclusive Sponsorship


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Location Sponsorship Opportunities* Fringe Central statiOn Banner/entry - $5,000Your sponsorship will place your banner immediately beneath a 40 long Hollywood Fringe banner over the main entrance to Fringe Cen-tral Station for the duration of the festival. Over 46,000 patrons tra-verse the threshold during the festival and our entrance typically faces Santa Monica Boulevard in the heart of Hollywood.

* Fringe Central BOx OFFiCe/COnCierge - $2,500You sponsor the central box office and information center of the festival, where patrons can purchase tickets for every Fringe show. Located at the entrance to Fringe Central Station, the Fringe Box Office/Concierge is the information desk for the festival where patrons can have all of their questions answered and purchase Fringe merchandise. Your logo will be prominently placed above the service counter and your materials will be avail-able for patrons to peruse, a privilege normally reserved exclusively for the Fringe Printed Guide.

* Bryans Bar - $2,500You sponsor the much-loved Fringe bar, which sees over 46,000 pa-trons over the course of the festival. LA Weekly called Bryans Bar the #2 theatrical event of 2011. Your logo will be placed above the menu for the bar and will be painted on the front of the bars surround.

* Fringe CaBaret stage - $2,500You sponsor the stage where artists of all disciplines entertain the masses at Fringe Central Station nightly. Located adjacent to the bar, the Cabaret Stage is a focal point of the space and is the home of the Fringe Awards and all Opening/Closing night performances. Your logo is placed above the stage throughout the festival for our over 46,000 patrons.

* Fringe patiO - $1,500You sponsor the outdoor congregation area for Fringe Central Sta-tion. Packed nightly with artists and audience, the patio is a pleasant environment for conversation and features a nightly food truck. Your banner will be prominently placed and illuminated in the patio for the duration of the festival.


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Item Sponsorship Opportunites

Program Sponsorship Opportunites

* Fringe step and repeat - $5,000Each year Fringe produces a step and repeat used as a backdrop for photos and interviews. Place your brand in the Fringe Hollywood-style.

* Fringe printed guide BaCk COver - $2,500The Fringe Printed Guide is a comprehensive 112-page handbook for all things Fringe. Each year we print and distribute 10,000 copies. Your sponsorship places your full-color advertisement on the back cover.

*Fringe Flyer taBle skirt/plaCard - $1,500/$200A giant table is provided for shows to display their marketing materials, visited by nearly all of our 46,000 patrons as they plan their Fringe experience. Your sponsorship places your brand on the skirt for this table ($1500) or an upright picture frame amongst the flyers ($200/day).

Fringe Banner - $750Your brand will be displayed at the Fringe in an area of Fringe Central Station devoted to posters advertising Fringe shows and banners contributed by our media partners.

Fringe sCreens - $300/dayDuring the festival, Fringe-run venues are equipped with flat-screen monitors displaying the schedule of upcom-ing shows. Your brand will be placed on these monitors as part of a rotating banner ad at the top of the screen.

Fringe shuttle - $5,000Your sponsorhip furnishes the Fringe community with free transportation to and from major Fringe venues. Your branded sign will be displayed on the side of the Fringe shuttle and your materials/branding will adorn the interior.

Fringe green - $3,000In 2014, the Fringes Zero Waste program diverted 86% of its waste from local landfills, and in 2015, we aim to beat that! Your companys branding will be displayed at all Zero Waste events (Opening and Closing nights and Fringe Prom) and at every recycling box at Fringe Central Station.

Fringe tv - $500/episOdeFringe TV is a multi-episode news-style coverage of all things Hollywood Fringe, including interviews with Fringe participants and video coverage of Fringe events. Your logo will be placed on a title card at the beginning and end of each episode.


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Sponsorship BenefitsThe Hollywood Fringe Festival provides four sponsor benefit tiers which can be met with any of the aforemen-tioned sponsorship opportunities or cash donations. Hollywood Fringe is a 501(c)(3) non-profit organization.

Fringe legend $10,000Brand placement on our website and printed guide

Brand placement on Fringe Homepage as HFF partner

Full page ad in the Fringe Printed Guide

Brand placement on Fringe Map

Brand placement in every Fringe Newsletter

Brand placement in FringeTV episodes

100,000 web impressions

8 VIP Tickets to every Fringe-run event in 2015

Fringe herO $2,500Brand placement on our website and printed guide Quarter page ad in the Fringe Printed Guide




Fringe ChampiOn $5,000Brand placement on our website and printed guide

Half page ad in the Fringe Printed Guide




Brand placements in Fringe Newsletter

Fringe Friend $1,000Brand placement on our website and printed guide Quarter page ad in the Fringe Printed Guide



An Artful Feast--Los Angeles Times

For more information please contact Kan Mattoo, Development Director

[email protected] 323.633.4225

You have to be an a**hole not to love this festival, which is the embodiment of free-market supply and demand.

--LA Weekly

2015 HFF Sponsorship Packet

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