2015 HFF Participant Packet

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Participant Packet 2015

The Hollywood Fringe Festival returns in 2015 to turn aspotlight on performing artists in the media capital of the world.

BESTUPSTARTTHEATREFESTIVAL

--LA Weekly, Best Of Issue

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Welcome 2015 Fringe Participants!You are now a part of the sixth year of our little festival in Hollywood.

We are so proud to work with such a talented and diverse pool ofartists and producers. Use this time to have fun, build your craft andchallenge yourself with new experiences. Were always here for you;we believe in your unique voice and want to assist in this bold en-deavor youve begun.

At Fringe community is king. We are a big tent of artists, entrepre-neurs and dreamers. Fundamentally, it is your choice to partake (orabstain) from participating in this jolly band of minstrels. Our sug-gestion: dive-in headfirst and dont look back. The people you meetat Fringe can become lifelong friends and collaborators as you willalways share memories of this special time.

So how does a smart fringe producer stand apart in this heftyconfederation of shows? Thats where this packet comes into play. Listed herein are tips, tricks and discounts tolighten the intellectual and financial load of your road ahead. Integrate these into your marketing plan and youmay just stage that breakout Fringe hit.

We know theres a lot of information to wade through during Fringe; hopefully the words below distill that ca-cophony to a dull roar.

Just dont forget to have the time of your life - its only June 2015 once.

Fringe On!

Ben Hill, Festival Director

The Hollywood Fringe Festival

Important Dates:

April 15th: Guide Ad Deadline

April 15th: Guide Text Lockdown

May 1st: Tickets Go On Sale

May 27th: Fringe Benefit

June 4th-9th: Previews

June 10th: Opening Night Party

June 11th-28th: 2015 Hollywood Fringe Festival

June 28th: Award Ceremony & Closing Night Party

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Preparing for a Successful FestivalTOWN HALLS & WORKSHOPS

Weve already conducted two Town Halls and two Workshops for the 2015 Festival. If you didnt attend, werecommend that you watch them, especially if this is your first HFF.

Workshop III: Finishing the Process & Festival Expectations, will be held on April 18th (click above to reservefree seats). A final Town Hallall about ticketing will be held on May 9th and the final workshop(May 16th) willfocus on preparing for tech at Fringe.

PREVIEWS

Think hard about how you want to use this time! Whether you plan to use previews to get an early review orsimply as a way to provide a soft opening for your production, we recommend you book at least one slot duringthis week (pick your slot carefully- the prime time slots can be very competitive). Remember, the Fringe doesntsell tickets to performances on June 10th-- thats the day of the Opening Night Party!

DISCOUNT TICKETSDiscounts are a great way to get butts in seats-- and participant discounts in particular help entice other festivalpeeps to come see your show. Your projects administrator can add discount codes through your project dash-board on the Fringe website. Codes are applied per performance, so if you want to use the same code for allyour performances, you will need to apply it to all of them. Your patrons can enter their codes when purchasingtickets online.

For example: if youre marketing to your college, you can create a special discount code just for them to use onthe Fringe website and mobile apps (IOWA, for example). This is also an excellent way of tracking how patronshear about your show. Keep in mind that shorter discount codes are always easier to remember thereby moreeffective.

PARTICIPANT DISCOUNTSIn addition to other discount codes you may work into yourticketing scheme, you can set special pricing for partici-pants in your project admin section. One of the keys tosuccess at the Fringe is luring the right people to see yourshows, especially the members of the community that seea lot of shows and talk about them. More often than not,this group consists of a lot of participants. One highly pub-licized night of cheap tickets for participants can lead to asuccessful Fringe run.

THE SMALL STUFF

Even the smallest detail can make a difference in yourmarketing efforts. You can mark these details on the fringesite by navigating to edit project under the admin tab ofyour project on the Fringe website and checking the appro-priate box (you must be logged in as a project admin). Ifyour show is geared toward families and contains no adultthemes or language, you can mark your project as family-friendly. You can also specify that your show is a soloshow, a world premier or whether it has nudity or flashinglights.

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All About FlyersDistributing postcards, posters, and/or other creative marketing products is a great way to market your show.

Here are some rules (and tips!) regarding your printed goods.YOUMUST...

Print the fringe logo on your materials. You will need the logo on your flyer if you wantplacement on a table in a fringe-run venue. You can download the logo at hollywoodfringe.org/branding. (If you forget to do this, you can print stickers of the Fringe logo and placethem on the flyers).

YOUMUST NOT...

Leave your promotional materials anywhere without permission, especially in public places.The city can issue a fine.

YOUSHOULD...

Use creativity or your materials may not stand out from the crowd!

Make sure the main text is legible, even from a few feet away.

Include the main info: What, Where, When and How Much are the most important details.Dont leave this out, but also dont include so much text that it overwhelms your materials.

Spell check, spell check, spell check! Dont cry when you see your postcards!

Offer your postcards engagingly to people you dont know, but make conversation first.

Place your postcards in other Fringe venues & Hot Spots. Make sure to talk with the venuemanager first. Let them know you are part of the Hollywood Fringe, and theyll let you knowwhere you can display your materials if they have space.

YOUSHOULD NOT... Move or cover up other peoples postcards with your own. The Fringe staff wont hesitate

to remove your flyers if you do this. If youre having trouble finding room for your materials,consult with the venues manager.

Litter!

Hand out postcards to an audience walking out of a show unless you have permission.

Print more flyers than you need - be mindful of the environment.

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Press Relations 101PART1: YOURPRESSRELEASE

If you havent already, make a press release and send it to a targeted list of Los Angeles media outlets that focuson your artform (do your research!). We also strongly recommend posting your press release on the HollywoodFringe site (by going to the Press tab in the project admin section).

Not sure where to start? We have a great list of media outlets that would be good to contact in our handy PressAwarenessarticle. Theres also some good advice about how to post your press release on the site, amongother things.

KEYSTOAGOODPRESSRELEASE:

A catchy title and first sentence

A clear message in as few words as possible

A pitch enticing enough to make someone want to see your show (What is unique about

your production?) The Details: Time, Date, Location, Ticketing Info, and a part of the Hollywood Fringe

Festival!

PART2: BEYONDTHEPRESSRELEASE

You dont have to hire a professional publicist to get press to come to your show, some people find that it helps.Its really all about finding the right journalists and approaching them in the right way.

You might be tempted to blast your email to everyone who covers the arts in any way. This is not the recom-mended approach. Really take some time to find out who covers your type of production. This takes a little extratime but we assure you, its worth knowing the right people.

Engaging the press is a more complicated process than simply sending off your press release. First, dont sendthe same email (or worse, the same copy of your press release copied into the body of the email) over andover again. Try to strike up a conversation: Send an email introducing yourself, pitch your show in a personaland friendly way, and most importantly, offer comps. Follow ups are great but dont be a spammer. Nothing is abigger turnoff for journalists and audience alike!

PART3: PRESSREQUESTS

Representatives from the press who have registered with the Fringe also have the option of requesting freepress passes to your show. If you receive an email that a member of the press is interested in a ticket make sureto reserve a comp for him/her immediately on your project page and notify them that you have done so. This isone of the reasons why staying on top of your email account during Fringe is EXTREMELY important. Keep aneye out for emails from HFF staff- the press will sometimes go through us with requests for photos, interviews

and other fun opportunities. So please, remember to check the email you used to set up an HFF account!

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Fringe Promotional Opportunities

FRINGE ADS

You can purchase ads in the Fringe Guide and on the Hollywood Fringe site with special participant rates (up to50% off the normal rate). This is an incredibly effective and inexpensive way to draw a wider audience to yourshow. Visit www.hollywoodfringe.org/market to check out your options. All guide ads must be reserved by April15th. There are no deadlines for online ads.

AUCTION FOR PREMIUM AD PLACEMENT

Weve made it a tradition to auction off the premium ad placements in the Guide: the back cover, the inner frontcover & the two centerfold ads. To participate in the auction you must purchase an ad by April 15th. Wellsubtract the cost of your original ad buy from your bid if you win. Keep an eye out for an announcement in ourweekly newsletter about how to participate.

FRINGE LA WEEKLY PROMOTIONAL EMAIL

The Fringe is sending an eblast to 65,000 LA Weekly subscribers. For $100, you can purchase a space foryour art and information about your show. We will announce how these spots can be purchased in the comingweeks. Space is limited so make sure to reserve your ad as soon as possible once the offer is announced.

FRINGE TV INTERVIEWS

FringeTVis back and we want to interview you! To give you an idea of what we mean, check out this vidallabout last years Participant Interviews. This year interviews will be hosted May 28th & 29th from 1-5pmand May 30th from 4-6pm (and an additional makeup session for those who cant attend on these dates).If youre interested in scheduling an interview, contact Stacy Jones Hill, our Communications Director, [email protected]. Slots are scheduled on a first-come-first-served basis.

DONTFORGETTHE#HFF15 HASHTAGONTWITTER!

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Get Involved with the Fringe CommunitySOCIAL MEDIA

Social media is one of the best ways to get noticed by other Fringers who are often your best audience source.You might also get the attention of a few bloggers or other members of the press. Please note that extra efforthere should not take the form of spamming potential followers and friends. Well-thought out content that tellsa story or propels a conversation spread out over time is always a much more charming way to captivate youraudience than copy-pasting the same message to 100 people. Groups that put effort into this will reap therewards: more reviews, stories, and sold out houses.

Twitter is a great place to start: Be sure to follow @hollywoodfringeand use the official Fringe 2015 hashtag(#hff15) for all your Fringe news.

TWITTER CHATS

You can also join us for a series of Twitter Chats that may help you recruit audiences and meet other Fringers

online before the festival begins. This can be a great way to network and get a jump on word-of-mouth market-ing. Just use the #hff15hashtag to take part in the conversation at these times:

April 20th, 1:00-2:00pm PST

May 4th, 7:00-8:00pm PST

May 18th, 1:00-2:00pm PST

June 1st, 7:00-8:00pm PST

OFFICE HOURS

Join Hollywood Fringe staff and participants every Wednesday at 6pm for the return of Office Hours! OfficeHours are casual meet-ups at different bars around Hollywood that offer you a weekly chance to network and

drink with other Fringers! Use #drinkingaboutfringeon Twitter or Instagram for updates on locations, specials,and more. Check out the schedulefor updates.

NETWORK

It is very important to network with others outside your production. Even if you have the greatest show on earth,you need to network. Some of the most successful shows during Fringe are put up by participants who see a lotof other shows, hang out at Fringe Central or other gathering places constantly and who arent afraid to strike upconversations with strangers. We suggest you do the same!

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Media Discounts and OpportunitiesBACKSTAGE: offers a variety of free and cost-effective tools to help you find talent while

creating buzz for your projects. And now you can run notices seeking cast and/or crew foryour Fringe projects across Backstages online media network for 50% off. To get started,visit www.Backstage.com/FindTalentand create a free Casting/Employer account. ClickPost a Job to fill in your project details. When prompted for a promotion code, enter thesecret Fringe Fest discount code HFF2015 in the pop-up window.

LA WEEKLY: is offering discounted advertising to Fringe Participants! You can get 50kdigital impressions (desktop, mobile and tablet) targeted to the arts and theater pages onlaweekly.com. For more info, contact Chris Blake at [email protected].

FOOTLIGHTS: is the leading producer of programs to Los Angeles theatre companies.This year, they are offering discounted advertising (up to 50% off) and programs for yourshows. See the attachment at the end of this packet for more info and contact fringe@

gofootlights.comfor more info.

BITTERLEMONS:is the citys top source for compiled theatre reviews and commentary.They are offering discounted ad rates and social media support for participants. Please seetheir attached one-sheet for more details on ad cost and contact information.

DISCOVERHOLLYWOOD: will take 25% off the 1X rate for ads or listings for FringeParticipants. Please see their attached one-sheet for more details on ad cost and contactinformation.

THEALLIANCEOFLOSANGELESPLAYWRIGHTS(ALAP): is a support and serviceorganization for playwrights in SoCal. Check out our website, as well as the PlaywrightsMixerwere hosting. Andif youre a Fringe participant, join ALAP and get $10 off your first

years membership! See the attached one-sheet for more information on how to get in-volved with ALAP.

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Other Promotional OpportunitiesTHELA FEMALEPLAYWRIGHTSINITIATIVE:(lafpi.com) is interested in

partnering with shows written by female playwrights to arrange Ad Exchangeand additional promotion. If youre interested in this opportunity please [email protected] their How To page for Women on the Fringe&connect with them on facebook.com/LAFPIand @theLAFPI.

GLAAD:In its support of the LA theatre community, GLAADs theatre web-sitepromotes all productions with LGBT content, including those where gayissues are not central to the theme or story. If you dont see your production posted at theater.glaad.org, pleasee-mail Jim Talbot at [email protected]. If youre available in the next few weeks, GLAAD can do a video in-terview with you that will be posted on their site early in May, to be sure to be seen ahead of the opening of theFringe Festival.

CINDYMARIEJENKINS: Last year, Cindy Marie (Storyteller/Outreach Nerd) produced and hosted The Lem-on Lounge; this year she and other Correspondents will host a similar curated podcast to connect audiencesto Fringe shows. Contact [email protected] be considered for coverage (put HFF15 in SubjectLine). Their Correspondents may attend your show and determine whether it fits into their coverage schedule,which includes pre-recorded segments, social media coverage/reviews as well as live talk-show style podcasts.

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Additional ServicesFLYERDISTRIBUTION: For $100, our distribution service will drop up to 1000

of your flyers (or $1 per poster) at key locations around the city. This relieves you ofone of the most time-consuming aspects of marketing your show. Contact Larry Blumat [email protected] 323-376-3616.

ARNOLDTHEPRINTER:is offering discounts on his normal pricing for Fringe par-ticipants. Postcards require a 3-4 (4x6) or 4-5 (5x7) day turnaround.

250 4x6/5x7 postcards for $79/$119 (and 5 free 11x17 posters)

500 4x6/5x7 postcards for $89/$149 (and 8 free 11x17 posters)

1000 4x6/5x7 postcards for $99/$179 (and 10 free 11x17 posters)

2500 4x6/5x7 postcards for $149/$249 (and 15 free 11x17 posters)

5000 4x6/5x7 postcards for $169/$329 (and 20 free 11x17posters)

Combo deal with any postcard order Includes: (1 24x36 poster and 100 11x17posters for $100.00 additional) saving of $26.99. All of the above rates do notinclude tax. Contact: [email protected] 818-487-9600. You mustmention that its for your Fringe Festival show.

DIGITALTHEATRETECHNOLOGIES: is proud to support the Hollywood Fringe Fes-tival with special reduced rental rates for all Fringe participants. They offer completevideo projection system, live audio gear and much more at very affordable prices. Inaddition to their reduced rates a portion of the proceeds from each rental will be do-nated the Fringe! www.digitaltheatretechnologies.com

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During the Festival: June 11-28, 2015THEGUIDE

Well be printing many thousands of beautiful, information-rich Fringe Guides for distribution throughout Los An-geles. This is where the guide description you created will appear, so make sure to check all your info and makeany needed changes by April 15. The guides are scheduled to drop in mid May.

HOTSPOTS

Theyre back! Multiple businesses in Hollywood have opted to give Fringe participants a discount on the differ-ent goods and services they provide when you show your Fringe Button. You can check out the Fringe websitefor more information on the program at hollywoodfringe.org/hotspots (this page will continue to be updated asnew businesses are added). Take a peek at the great deals being offered to you around town!

BUTTONS

The Hollywood Fringe button program returns! Our square buttons helpFringers identify each other, and help save you money on the Fringe.Buttons are regularly priced at $5 with a special price of $3 for par-ticipants. Your button entitles you to $1 off every show at the Fringe,incredibly low-priced drinks at the Fringe Central bar, and discounts atlocal businesses who are members of our Hot Spot program. One but-ton is included with every registration (you can buy additional buttonsat www.hollywoodfringe.org/cart or when purchasing tickets on the site). In addition, your Button purchase willbe attached to your account on our website so you can still get your ticket discounts when you purchase online.VOLUNTEER

Well need masses of volunteers this year, and if you have any additional time to spare, wed love to have yourhelp! Historically, some of our best volunteers have been participants (and some of our best staff memberswere once volunteers!). Volunteers usually get a few perks, too, including free tickets a lot of the time. For moreinformation on volunteer opportunities and to sign up, go to www.hollywoodfringe.org/volunteerand/or contactour Volunteer Coordinator Stina Pederson at [email protected].

FRINGECENTRAL

This year, Fringe Central will be located at The Dragonfly, the location of last years Opening Night Party. FringeCentral is designed as a meeting place for Fringe-goers and participants alike. We want folks to have a placeto chill, network, and grab an inexpensive drink at Bryans Bar. Its also the place you can stop by during thefestival if youd like to talk to a Fringe Staff member and the home of the Fringe Central Box Office. Stop by andget to know your fellow Fringers!

Fringe Central will be open 5 PM to Midnight Mondays-Thursdays, from 5PM to 2 AM Fridays, from 2 PM to 2

AM Saturdays, and from 2 PM to Midnight on Sundays starting June 12th. This venue is 18+ only.

H O L L Y W O O D

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During the FestivalFRINGEEVENTS

Hollywood Fringe will be hosting a number of events throughout the festival, including:

The Opening Night Partyon June 10th @ Fringe Central

Fringe Runwayon June 17th @ Fringe Central

Fringe Promon June 24th @ Fringe Central

Fringe Rocks!on June 26th @ Fringe Central

The Fringe Award Ceremonyon June 28th @ A Location TBD

The Closing Night Party on June 28th @ Fringe Central

All of these events are free and they are great opportunities to meet new people and expand your audience!

AWARDSFringe will host an Awards Ceremony (location tbd) on June 28th at 6:30pm. The awards ceremony is acombination of sponsored awards from outside organizations and community awards based on votes fromactive members of the Fringe world. The community awards are based on the category you register your showunder (Dance & Physical Theater, Comedy, etc.). Interested in sponsoring an award? Check out this articleandsubmit your award ideaby May 1.

CONTACTINGTHEFRINGETEAM

If you need to contact the Hollywood Fringe during the festival, the best bet is to [email protected]. You can also often find staff members at Fringe Central (we love chatting withparticipants) but serious issues should always go through Support.

THEFUTUREThe Fringe business plan is designed to ensure that any success we attain this year can be rolled over to thefuture, allowing us to begin planning for an even bigger and more innovative festival in 2016. However, we doneed to raise money each year to cover production costs. If youd like to see the Fringe continue, we encourageyou to attend the Fringe Benefiton May 27th (at 7pm at KING KING, 6555 Hollywood Blvd.) All proceeds wilhelp pay for the festival and its a great networking opportunity!

We hope that your experience during the Hollywood Fringe Festival is a memorable one and that you will shareyour experience with others. As always, we strive to champion the underexposed artist and to bring our per-forming arts community closer together.

Its never too early to create a project for next year: www.hollywoodfringe.org/add_project

Photos by: Star Foreman (LA Weekly), Rich Clark, FringeTV

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Visual Arts Theatre Music Film Places of Interest Calendar of Event

Advertising

Media Kit2015

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MAGAZINE MAGAZINE discoverhol lywood.comdiscoverhol lywood.com

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MAGAZINE

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Full Pag (bld) 8.625 x 11.125 $5060 $4755 $4475 $4200Full Pag (liv ara) 7.375 x 9.75

2-Pag Sprad Bld 17 x 11.125 $10,120 $9510 $8950 $8400

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1/2 Pag r. (Vrical) 4.875 x 7.25

1/3 Pag Column 2.375 x 9.75$1,895 $1785 $1675 $1575

1/3 Pag Squar 4.875 x 4.75

1/4 Pag 3.5 x 4.75 $1380 $1300 $1220 $1145

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1/6 Pag Horizonal 4.875 x 2.37

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Insid Fron/Insid Back/Pag 3 $9960 $9080 $8535 $8020

Back Covr $11,385 $10,700 $10,060 $9460

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and password), or via CD. Ad dsign and producion srvics ar also availabl.

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Rates &Specifications

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MAGAZINE

MARKETDemographics

Sex Male 49% Female 51%

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Income $50-100K 48% $100K + 23%

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issue pace eadlne Ad Materals eadlne Publshed

Spring 2015 Fbruary 13 Fbruary 20 March 9

Summr 2015 May 22 May 29 jun 8

Fall 2015 Augus 21 Augus 28 Spmbr 8

Winr 2015 Novmbr 20 Novmbr 27 Dcmbr 7

Rev. Nov 2

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ADVERTISING

FootLights is offering Fringe Festival Participants an opportunity to advertiseyour Fringe production in FootLights programs distributed throughout Greater Los

Angeles for the Months of May and June.

For as little as $40 per month you can reach 45,000 + theatre goers.

Expand the range of potential audiences

by letting them know about your show.

SPACE IS LIMITED- PURCHASE YOURS NOW!

1.2 x 1.2

2.45 x .51

BUILDABIGGERADBUYMORETHANONE!!

:

AD deadlines are the 15th of the month prior.

MAY AD CYCLE:Deadline for Submission is April 15th

Deadline for Artwork is April 19th

JUNE AD CYCLE:

Deadline for Submission is May 15thDeadline for Artwork is May 18th

REGULAR ADS SIZES AVAILABLE: For moreinformationCall us At 818.762.0484 x4

AD Specs:300dpiCMYK

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Production Title:___________________________________

Company: ________________________________________

Venue: ___________________________________________

Ad Size: Square Horizontal

Quantity: __________________

Months: May June Both(please circle)

____________ x $40 = $____________number of boxes

Name: ________________________________

Phone: ________________________________

email: _________________________________

Signature: ______________________________

This form and a completed credit card form should be faxed to

818-436-5995

or emailed to : [email protected]

PLEASE email yourart workto: [email protected]

ADVERTISINGORDER FORM

- 1 1 1 :

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PROGRAMS

FootLights Publishing is pleased to work with The 2014Hollywood Fringe Festival by offering programs at specialFringe rates.

In order to offer programs to more productions, we have puttogether newoptions for Festival Participants.

NEWfor 2014, A festival program,

A shared Fringe Festival cover with up to 8 pages of black and white content.

e 100

250 copies for ...... $17350 copies for ...... $25

500 copies for ...... $30orSTANDARD 8--

500 programs with YOUR COLOR coverUp to 8 pages of black and white content

Festival participants ...... $5

orSTANDARD 16 --

1000 programs with YOUR COLOR cover

Up to sixteen pages of black and white

a $50 discount for Festival participants ...... $450

For SPECIAL FRINGE PROGRAMS fill out the special form and fax

4or email back to us at [email protected]

For Standard 8 & 16 page programs, Please fill out online form:

http://gofootlights.com/programs/868-2/

Programs must be ordered by June 1, Payment is due with order

:

I LL UM IN AT IN G T HE T HE AT RE C OM MU NI TY

I LL UM IN AT IN G TH E TH EAT RE C OM MU NI TY

THE BEST OFTHE SECOND CITY

SECONDCITY.COM/HOLLYWOOD323-464-8542 THE SECOND CITY STUDIO THEATER6560 HOLLYWOOD BLVD

LOS ANGELES, CA 90028

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445 N Moss StBurbank, CA 91502

818.762.0484 - Office818.436.5995 - Fax

For Accounting Use Only:

AUTH. NO _______________________________________

REF NO. _______________________________________

Production Title

Production Company

CREDIT/DEBIT AUTHORIZATION, CLIENT INFORMATION

Name

Billing Address

City State Zip

Telephone Cell Fax

Cardholder Name

Card Type (Please Check) qMasterCard q Visa qAmerican Express

Credit Card Number

Expiration Date qCharge Amount(per Invoice) qKeep on File

Ad Size: qFull Page q1/2 Page q1/4 Page. qPrograms Quantity

I hereby authorize the above debit on my card

Please keep card number on file to be used for future purchasesq

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are the people that SEE theater, the ones that PAY to see theater.

We call them the LemonHeadNation.

These are the people you want interested in your Fringe Production.

And were here to help make that happen.

This year we are offering even deeper discounts on our regular 45-Day and 30-Day Packages.The 30-Day Package discount requires you getting us your Ad information before May 31st,2015, the 45-Day Package of course will need to be in before that but allows for a nice lead-infor your Fringe run. And for the 60-Day ad placement, you should get your ad in as soon as youcan.

Here are our prices for ads sized at 200x300 pixels (200 wide x 300 high)

60-Day Fringe Package (two months) - $250

45-Day Fringe Package (six weeks) - $170 (15% discount off regular rates)

30-Day Fringe Package (one month) - $130 (13% discount off regular rates)

14-Day Fringe Package (two weeks) - $90

7-Day Fringe Package (one week) - $50

Order of ads on our Fringe page will be in order that the ads were bought, meaning thatfirst ads will be on top.

Order of ads on our pages with a sidebar are randomized, so you will get on the top fold.

Now heres what you get for those prices:- Ad space w/link to your site on every page w/sidebar (rotating banner Ad)- Ad space on our Fringe page with link to your production page- Facebook and Twitter mentions- Minimum of 30,000 impressions (45,000 for 45 Day Package)- Email blast mentions- Inclusion in our Weekly Newsletter- And of course continued good karma for 7 years. :-)

Compare these numbers to any established print publication or theater website in the city, be itthe LA Times, LA Weekly, Variety, The Hollywood Reporter, it doesnt matter, their prices willrange anywhere from $250 to $1000 for a similar time frame, smaller Ads and a less dedicatedaudience.

They simply do not come close to the value we offer here at Bitter Lemons.

So heres what we need from you to get this Fringe ball bouncing:

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- Visit SoCal.Bitter-Lemons.com/store- Select one of the Discounted Fringe Show Ad options- Enter your Credit Card info and you will be directed to a page to create your ad- Upon receipt of the payment, we will post your Ad

Its that easy.

Wed rather your Ad was production ready when you send it, but we understand if you mightneed some help re-sizing or touching it up and we can certainly assist for a small productionfee of $50.

And one final surprise: this year we are offering the Fringe community an opportunity to get atop quality review from one of our top quality critics.

We call them the Bitter Lemons Review Brigade (BLRB).

Normally these reviews cost $150 a pop, for the Fringe we are slashing the price 50% andoffering these reviews for $75. This is part of our Bitter Lemons Imperative (BLI)launchcreated to try and raise the standard of criticism while giving the top critics in town anopportunity to get paid for what they do best.

You can get more information on the BLI here.

Bitter Lemonsis not just some faceless media outlet, were also theater fans and theater

makers, we understand what goes into putting up a theater production. Give us a shout and letus help you get your Fringe on in 2015.

Relentlessly yours,

Colin Mitchell, EditorEnci Box, PublisherPhil Devin, Operations Manager