2014 HFF Sponsorship Packet

8/13/2019 2014 HFF Sponsorship Packet

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Partnership Opportunities 2014

The Hollywood Fringe Festival returns in 2014 to turn aspotlight on performing artists in the media capital of the world.

Best Upstart Theatre Festival --LA Weekly


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www.hollywoodfringe.org

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What Is The Hollywood Fringe Festival?The Hollywood Fringe Festival is an annual, open-access event cel-ebrating freedom of expression and collaboration in the performingarts community. Each June during the Hollywood Fringe, the arts in-ltrate the Hollywood neighborhood: Fully equipped theaters, parks,clubs, churches, restaurants and other unexpected places either hostor provide services for hundreds of productions by local, national,and international arts companies and independent performers. June2014 will mark the fth year of the festival.The Hollywood Fringe was immediately embraced by the localarts community during its inaugural festival in 2010. A registered501(c)(3) non-prot, the organization quickly became known formeeting the needs of local artists by providing a networking oppor-

tunity for dozens of theater companies otherwise made disparate bydistance. This success was reected by local media: The festival was called an artful feast by the LA Times,a roaring success by Backstage, and a triumph by LA Weekly during its rst year.

Participation in the Hollywood Fringe is completely open and uncensored, which has only intensied the eventpopularity. First, this free-for-all approach underlines the festivals mission to be a platform for artists instead oa self-serving curative body. By opening the gates to anyone with a vision, the festival is able to exhibit the mosdiverse and cutting-edge points-of-view the world has to offer. Additionally, by creating an environment whereartists must self-produce their work, the Fringe motivates its participants to cultivate a spirit of entrepreneurial-ism in the arts. Put another way, LA Weeklys Steven Leigh Morris has said that the Hollywood Fringe is thepurest program we have that embodies the open market of ideas and entertainments.

It is now a regular occurrence each June for thousands of patrons and artists to converge in Hollywood to seewhat new works are about to break out. With over 35,000 tickets sold in 2013 (a 40% increase over 2012)and $250,000 going back to artists and venues, the Hollywood Fringe has not only become one of the largestuncensored arts festivals in the United States, but also an integral part of the Los Angeles arts scene.

Its difcult to put into words what makes the Hollywood Fringe so special. Many say it is the festivals missionOthers point to the events young, passionate community. Perhaps a Los Angeles Times reporter stated it best:My Hollywood Fringe Festival experience allowed me to become immersed in a community of talented andkind individuals, sharing in a love for the arts as well as life that went well beyond the stage.

By helping small companies and solo performers to produce and promote their shows, and by providing anetwork that puts artists in touch with one another, the Fringe seeks to advance the goals of its website missionstatement: See Shows. Make Friends. Have Fun. --Los Angeles Times


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Why Partner With The HFF?

Promotional Impressions/Media Coverage

The Hollywood Fringe has an expansive mission that seeks to champion underground artists, challenge the limiof established performers and spur growth in the local community. The festival has become a rallying point forartists and provides a critical mass of audience that is young, outgoing and energetic.The Hollywood Fringes business model relieves the organization from depending on outside sources offunding to survive, but the organization relies on its partnerships to sustain growth. If your business is interestedin expanding programming for developing artists, extending cultural opportunities for local patrons or exposingyour brand to a youthful and vibrant community, there are advantages to partnering and collaborating with thisyoung organization. Over the rst four years of the festival, audiences have doubled, from 17,000 in 2010 to35,000 in 2013.

Your brand will connect with:35,000+ patrons1,000,000+ page views10,000+ email subscribers5,500+ facebook users3,700+ twitter followers

53% Female -- 47% Male

After only four years, the Hollywood Fringe Festival has proven it can

bring an increasingly large and diverse community into one squaremile of Hollywood every June. This outgoing Fringe communityspends tens of thousands of dollars in Hollywood and its surroundingareas. In this way, the festival serves as a boon to local venues, retailstores, restaurants, and other local businesses. Some of the mostsuccessful locations have earned tens of thousands of dollars directlyfrom their participation in the Fringe.The patrons and participants of the festival have shown a loyalty tothe Fringe that impresses, continuing to search for and cultivate theFringe spirit all year long. By partnering with us, your companysbrand would be xed in the minds of our audience. As the Fringe is a501(c)(3) non-prot, your cash sponsorship is fully tax-deductible.With steady upward growth in performances, audience, ticket salesand media coverage, the Hollywood Fringe is poised for another hugesuccess in 2014. Join the Fringe movement!

Broadcast: 1.25 million+Print: 1 million+Online: 10 million +

Facebook: 25 million+19,000+ Tweets

A triumph...--LA Weekly

Seats Sold Audience Age Breakdown

0 5000 10000 15000 20000 25000 30000 35000

2010: 17,000

2011: 20,000

2012: 20,000

2013: 35,000 56-6518%

65+6%

18-7

26-3525%

36-4524%

46-55

20%


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Event Sponsorship Opportunities* O PENING N IGHT P ARTY - $2,500You sponsor the grand kickoff of Fringe 2014. Over 600 guestswill attend this gala event. Sponsoring the opening night partyplaces your logo front and center at the entrance to Fringe CentralStation. VIP attendees will receive your merchandise/materials intheir gift bags. Our MC for the evening will announce your businessseveral times over the course of the night, including before a speechby Festival Director Ben Hill.

* F RINGE A WARDS C EREMONY & CLOSING N IGHT - $2,500You sponsor the grand nale of Fringe 2014. Over 600 guests will

attend this gala event. Sponsoring the event places your logo frontand center at the entrance to Fringe Central Station as well as overthe stage for the Fringe Awards. VIP attendees will receive yourmerchandise/materials in their gift bags. Our MC for the evening willannounce your business several times over the course of the night.

* F RINGE E VENTS - $2,500You sponsor an event where Fringe participants are gathered foran extra-special night of socializing. For Fringe Prom audiencesdon their formal wear for an evening of dancing. For our Rock ofStages party, rock-themed costumes accompanied live-band kara-

oke. Sponsoring an event places your logo front and center at theentrance to Fringe Central. VIP attendees will receive your merchan-dise/materials in their gift bags. Our MC for the evening will an-nounce your business several times over the course of the night.

*Denotes Exclusive Sponsorship


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Location Sponsorship Opportunities* F RINGE C ENTRAL S TATION B ANNER /E NTRY - $5,000Your sponsorship will place your banner immediately beneath a 40long Hollywood Fringe banner over the main entrance to Fringe Cen-tral Station for the duration of the festival. Over 35,000 patrons tra-verse the threshold during the festival and our entrance typically facesSanta Monica Boulevard in the heart of Hollywood.* F RINGE C ENTRAL B OX O FFICE /C ONCIERGE - $2,500You sponsor the central box ofce and information center of the festival, where patrons can purchase tickets forevery Fringe show. Located at the entrance to Fringe Central Station, the Fringe Box Ofce/Concierge is theinformation desk for the festival where patrons can have all of their questions answered and purchase Fringemerchandise. Your logo will be prominently placed above the service counter and your materials will be avail-

able for patrons to peruse, a privilege normally reserved exclusively for the Fringe Printed Guide.* B RYAN S B AR - $2,500You sponsor the much-loved Fringe bar, which sees over 35,000 pa-trons over the course of the festival. LA Weekly called Bryans Bar the#2 theatrical event of 2011. Your logo will be placed above the menufor the bar and will be painted on the front of the bars surround.* F RINGE C ABARET S TAGE - $2,500You sponsor the stage where artists of all disciplines entertain themasses at Fringe Central Station nightly. Located adjacent to the bar,the Cabaret Stage is a focal point of the space and is the home of theFringe Awards and all Opening/Closing night performances. Your logois placed above the stage throughout the festival for our over 35,000patrons.* F RINGE P ATIO - $1,500You sponsor the outdoor congregation area for Fringe Central Sta-tion. Packed nightly with artists and audience, the patio is a pleasantenvironment for conversation and features a nightly food truck. Yourbanner will be prominently placed and illuminated in the patio for theduration of the festival.


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Item Sponsorship Opportunites

Program Sponsorship Opportunites

* F RINGE S TEP AND R EPEAT - $5,000Each year Fringe produces a step and repeat used as a backdrop for photos and interviews. Place your brand inthe Fringe Hollywood-style.* F RINGE P RINTED G UIDE B ACK C OVER - $2,500The Fringe Printed Guide is a comprehensive 112-page handbook for all things Fringe. Each year we print anddistribute 10,000 copies. Your sponsorship places your full-color advertisement on the back cover.*F RINGE F LYER T ABLE S KIRT /P LACARD - $1,500/$200A giant table is provided for shows to display their marketing materials, visited by nearly all our 35,000 patrons as they plan their Fringe experience. Your sponsorship places your brandon the skirt for this table ($1500) or an upright picture frame amongst the yers ($200/day).

F RINGE B ANNER - $750Your brand will be displayed at the Fringe in an area of Fringe Central Station devoted to posters advertisingFringe shows and banners contributed by our media partners.F RINGE S CREENS - $300/ DAYDuring the festival, Fringe-run venues are equipped with at-screen monitors displaying the schedule of upcoming shows. Your brand will be placed on these monitors as part of a rotating banner ad at the top of the screen.

S TUDENT F RINGE - $1,500

Student Fringe brings middle and high school students to the Hollywood Fringe through ex-citing day-long events including performances, workshops and Q&A sessions conducted byFringe artists. Foster good-will for your brand by supporting this important outreach programbringing arts education to the students of LAUSD. Your brand will be prominently placed atStudent Fringe venues and mentioned throughout the days proceedings.F RINGE S HUTTLE - $2,500Your sponsorhip furnishes the Fringe community with free transportation to and from majorFringe venues. Your branded sign will be displayed on the side of the Fringe shuttle and yourmaterials/branding will adorn the interior.F RINGE G REEN - $3,000In 2013, the Fringes Zero Waste program diverted 86% of its waste from local landlls,and in 2014, we aim to beat that! Your companys branding will be displayed at all ZeroWaste events (Opening and Closing nights and Fringe Prom) and at every recycling box atFringe Central Station.F RINGE TV - $500/ EPISODEFringe TV is a multi-episode news-style coverage of all things Hollywood Fringe, including interviews withFringe participants and video coverage of Fringe events. Your logo will be placed on a title card at the beginninand end of each episode.


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Sponsorship BenetsThe Hollywood Fringe Festival provides four sponsor benet tiers which can be met with any of the aforemen-tioned sponsorship opportunities or cash donations. Hollywood Fringe is a 501(c)(3) non-prot organization.

F RINGE LEGEND $10,000Brand placement on our website and printed guideBrand placement on Fringe Homepage as HFF partnerFull page ad in the Fringe Printed GuideBrand placement on Fringe MapBrand placement in every Fringe NewsletterBrand placement in FringeTV episodes

100,000 web impressions8 VIP Tickets to every Fringe-run event in 2014

F RINGE H ERO $2,500Brand placement on our website and printed guideQuarter page ad in the Fringe Printed GuideBrand placement in FringeTV episodes25,000 web impressions10 Brand placements in Fringe Newsletter4 VIP Tickets to every Fringe-run event in 2014

F RINGE C HAMPION $5,000Brand placement on our website and printed guideHalf page ad in the Fringe Printed GuideBrand placement in FringeTV episodes50,000 web impressions6 VIP Tickets to every Fringe-run event in 201420 Brand placements in Fringe Newsletter

F RINGE F RIEND $1,000Brand placement on our website and printed guideQuarter page ad in the Fringe Printed GuideBrand placement in FringeTV episodes10,000 web impressions5 Brand placements in Fringe Newsletter2 VIP Tickets to every Fringe-run event in 2014

An Artful Feast --Los Angeles Times

For more information please contact Kan Mattoo, Development [email protected] 323.633.4225

You have to be an a**hole not to love this festival, which is the embodiment of free-market supply and demand--LA Weekly

2014 HFF Sponsorship Packet

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