Visual Communication

VISUAL VISUAL COMMUNICATIONCOMMUNICATION

A good picture is worth a A good picture is worth a thousand wordsthousand words

What is Visual Communication?What is Visual Communication? - communication of ideas through the - communication of ideas through the

visual display of information, primarily visual display of information, primarily associated with two dimensional images. associated with two dimensional images.

You should use: You should use: models (an object, usually built to scale, models (an object, usually built to scale,

that represents another object in detailthat represents another object in detail Photographs Photographs

Diagrams Diagrams Graphs and chartsGraphs and charts VideoVideo The speaker – demonstrationThe speaker – demonstration Multimedia presentations Multimedia presentations

Advantages of visual aids Advantages of visual aids

1. 1. Clarity: Clarity: helps the audience in helps the audience in understanding the topic by bringing understanding the topic by bringing him/her in direct contact with objects and him/her in direct contact with objects and things, by bringing the distant things near, things, by bringing the distant things near, by bringing the world into the class/board-by bringing the world into the class/board-room. room.

2. 2. Retention/memory: Retention/memory: Audio-visual Audio-visual aids promote remembering by aids promote remembering by involving the many senses of the involving the many senses of the learners, by arousing their curiosity, learners, by arousing their curiosity, by making use of pictorial content by making use of pictorial content and by providing variety in teaching. and by providing variety in teaching.

3. They increase the pupil's 3. They increase the pupil's experience of language by providing experience of language by providing rich variety and better quality. rich variety and better quality.

4. May help fight nervousness4. May help fight nervousness

5. More persuasive: It is easier (and 5. More persuasive: It is easier (and more persuasive) for the audience to more persuasive) for the audience to see trends and comparisons on a see trends and comparisons on a chart than to calculate them from the chart than to calculate them from the raw data raw data

Advantages of visual aidsAdvantages of visual aids6. They promote teacher's efficiency by 6. They promote teacher's efficiency by

saving time and energy. saving time and energy.

7. They provide recreation to the audience. 7. They provide recreation to the audience. Visual aids involve your audience and Visual aids involve your audience and require a change from one activity to require a change from one activity to another: from hearing to seeing.another: from hearing to seeing.

Ways of presenting dataWays of presenting data1. Flipcharts1. Flipcharts

Overhead projectorsOverhead projectors

OthersOthers Video-tapesVideo-tapes Pictures Pictures PostersPosters Graphs and chartsGraphs and charts Flow chartsFlow charts MS Power point presentationsMS Power point presentations

A focus on designing of MS A focus on designing of MS PowerPoint presentations PowerPoint presentations

Planning Your MaterialPlanning Your Material Do not wait to prepare your presentationDo not wait to prepare your presentation

while on you way to the training session. while on you way to the training session.

At a minimum, prepare an outlineAt a minimum, prepare an outline of goals, of goals, major issues to be discussed, and information to major issues to be discussed, and information to be presented to support main themes. be presented to support main themes.

Limit content to your major point and Limit content to your major point and no more than five keyno more than five key supporting supporting points. points.

Analyze your audience:Analyze your audience: Prepare Prepare your content considering such things your content considering such things as whether they are likely to be as whether they are likely to be friendly or unfriendly, lay or technical friendly or unfriendly, lay or technical in their background, and whether in their background, and whether they want only to listen or to respond they want only to listen or to respond and contribute. and contribute.

Select appropriate visual aids Select appropriate visual aids and a presentation styleand a presentation style that will that will be effective in the physical setting be effective in the physical setting for your training session. for your training session.

Practice with your visual aidsPractice with your visual aids

Talk to your audience, not the visual Talk to your audience, not the visual aid.aid.

Avoid passing the visual aids among Avoid passing the visual aids among the audiencethe audience