Visual Communication & Visual Literacy
Feb 26, 2016
Visual Communication &Visual Literacy
1GesturesFacial ExpressionsObjectsSigns & symbols
Visual Communication takes many forms2In ArtVisual Sign Systems are everywhere
3In PhotographyVisual Sign Systems are everywhere
4In ArchitectureVisual Sign Systems are everywhere
5In Public MonumentsVisual Sign Systems are everywhere
6In FilmVisual Sign Systems are everywhere
7In DanceVisual Sign Systems are everywhere
8In ExhibitionsVisual Sign Systems are everywhere
9In FashionVisual Sign Systems are everywhere
10In HairstylesVisual Sign Systems are everywhere
11In Interior designVisual Sign Systems are everywhere
12In LightingVisual Sign Systems are everywhere
13In Computer gamesVisual Sign Systems are everywhere
14In AdvertisingVisual Sign Systems are everywhere
15In LogosVisual Sign Systems are everywhere
16 Visual Literacy is the ability to interpret, use, appreciate, and create images and video using both conventional and 21st century media in ways that advance critical thinking, decision making, communication, and learning.What is Visual Literacy?17 The term visual literacy has been used for about 40 years, and, in general, is understood as the ability to interpret, recognize, create or manipulate images. What is Visual Literacy?18 A very high percentage of all sensory learning is visual;
Contemporary culture is increasingly dependent on the visual for its capacity to communicate instantly and universally;
Why is Visual Literacy Important?19This image communicates instantly and universally
20 Visual literacy is a gradual process of gaining greater sophistication of perception, conception and visual and linguistic vocabulary
Students need to distinguish superficial, glamorous and pseudo-sophisticated messages from the real and valuable ones. (Ausburn & Ausburn, 1978)Why TeachVisual Literacy?21Images can be very powerful in our national and individual consciousness;
Visual literacy involves problem-solving and critical thinking skills that can be applied to all areas of learning.
Understanding the implications of images makes a viewer more resistant to manipulative uses of images in advertisement and other contexts(Messaris, 1995)
Why TeachVisual Literacy?22
The Brains Visual Cortex As human beings, our brains are wired for images. According to research we process visuals 60,000 times faster than text.
This is because we take in all the data from an image simultaneously while we process text in a sequential fashion.
Lynell Burmark, Visual Literacy: Learn to See, See to Learn
23 Visual Literacy quotes:"We need to work with today's learners in the medium of their generation..." Steve Jobs24 Visual Literacy quotes:"The illiterate of the future will be the person ignorant of the use of the camera as well as of the pen.
Laszlo Moholy-Nagy...193525 Visual Literacy quotes:"Without an understanding of media grammars, we cannot hope to achieve a contemporary awareness of the world in which we live."
Marshall McLuhan26 Every image sheds light on the assumptions of the day. Every image reveals, as well as defines, events. Every image must be read, must be interpreted. This is a perilous act, one that often leads us far away from the safe ground sought be most historians. Yet reading the image, like reading any text, is a way to engage the past and connect it to our lives.
Louis Masur, Historian
271. Be CRITICAL.(How is it arranged?)2. QUESTION the meaning/ theme(An experience/ love/ war/family)3. What is the PURPOSE?(To entertain? To persuade you to buy?)WHEN YOU SEE AN IMAGE..Chart10.30.080.03
Sheet1Nerve CellsVisual Processing30%Tactile Processing8%Auditory Processing3%