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Visual Communication in Science - Graduate school ... Visual Communication Visual communication uses images – typography and pictures – that enable people to exchange information

Apr 25, 2020

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  • March 19, 2019

    Judith A. Moldenhauer Professor of Art, Graphic Design Department of Art and Art History

    Visual Communication in Science

    What Do You Want Me to Know?

  • Visual Communication / Relationships / Science

    Visualization of information communicates

    • Concepts – the relationship of ideas

    • Data – the relationship of research results

    (changes data to information)

  • http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0002w4&topic_id=1&topic=

  • http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0002w4&topic_id=1&topic=

  • Visual Communication

    Visual communication uses images – typography

    and pictures – that enable people to exchange

    information in meaningful ways.

    Visual communication displays relationships

    within information.

    The same information can tell you different things

    depending on how it is organized.

  • Dog Breeds

    Airedale

    American Pit Bull Terrier

    Australian Cattle Dog

    Bassett Hound

    Beagle

    Bloodhound

    Blutick Coonhound

    Boston Terrier

    Border Collie

    Boxer

    Bulldog

    Collie

    Cardigan Welsh Corgi

    Chihuahua

    Chow chow

    Pointer

    Pekingese

    Pomeranian

    Shar-pei

    St. Bernard

    Schipperke

    Rottweiler

    Vizsla

    Weimaraner

    Whippet

    Yorkshire Terrier

    Dachshund

    Doberman Pinscher

    Fox Terrier

    German Shepherd

    Giant Schnauzer

    Golden Retreiver

    Irish Setter

    Jack Russell Terrier

    Laborador Retreiver

    Llasa Apso

    Minature Poodle

    Newfoundland

    Norweigan Elkhound

    Old English Sheepdog

  • Australia

    Australian Cattle Dog

    Belgium

    Bloodhound

    Schipperke

    Canada

    Laborador Retreiver

    Newfoundland

    China

    Chow chow

    Pekingese

    Shar-pei

    Mexico

    Chihuahua

    Norway

    Norweigan Elkhound

    Switzerland

    St. Bernard

    Tibet

    Llasa Apso

    Untied States

    American Pit Bull Terrier

    Boston Terrier

    Bluetick Coonhound

    Germany

    Boxer

    Dachshund

    Doberman Pinscher

    German Shepherd

    Giant Schnauzer

    Pomeranian

    Rottweiler

    Weimaraner

    Hungary

    Vizsla

    Ireland

    Irish Setter

    Dog Breeds / Country of Origin

    England

    Airedale

    Beagle

    Border Collie

    Bulldog

    Cardigan Welsh Corgi

    Fox Terrier

    Old English Sheepdog

    Collie

    Golden Retreiver

    Jack Russell Terrier

    Pointer

    Whippet

    Yorkshire Terrier

    France

    Bassett Hound

    Minature Poodle

  • Dog Breeds / American Kennel Club (AKC) Groups

    Sporting

    Golden Retreiver

    Laborador Retreiver

    Weimaraner

    Vizsla

    Hound

    Bassett Hound

    Beagle

    Bloodhound

    Bluetick Coonhound

    Dachshund

    Norweigan Elkhound

    Whippet

    Toy

    Chihuahua

    Pekingese

    Pomeranian

    Yorkshire Terrier

    Herding

    Australian Cattle Dog

    Border Collie

    Cardigan Welsh Corgi

    Collie

    German Shepherd

    Old English Sheepdog

    Working

    Boxer

    Doberman Pinscher

    Giant Schnauzer

    Newfoundland

    Pointer

    Rottweiler

    St. Bernard

    Terrier

    Airedale

    Fox Terrier

    Jack Russell Terrier

    American Pit Bull Terrier

    (called American

    Staffordshire Terrrier by

    AKC)

    Non-sporting

    Boston Terrier

    Bulldog

    Chow Chow

    Llasa Apso

    Minature Poodle

    Schipperke

    Shar-pei

  • Dog Breeds / Size

    Large

    Airedale

    Bluetick Coonhound

    Bloodhound

    Boxer

    Chow Chow

    Collie

    Doberman Pinscher

    German Shepherd

    Giant Schnauzer

    Golden Retriver

    Small

    Bulldog

    Cardigan Welsh Corgi

    Chihuahua

    Dachshund

    Llasa Apso

    Pekingese

    Pomeranian

    Schipperke

    Yorkshire Terrier

    Medium

    American Pit Bull Terrier

    Australian Cattle Dog

    Beagle

    Border Collie

    Boston Terrier

    Shar-pei

    Minature Poodle

    Fox Terrier

    Whippet

    Irish Setter

    Laborador Retreiver

    Newfoundland

    Old English Sheepdog

    Pointer

    Rottweiler

    St. Bernard

    Weimaraner

    Vizsla

  • Visual Communication / Relationships

    What do you want me to understand about those

    information relationships? What is the take away?

    Once you know what you want to me to know about

    the information, you need to make visual choices

    about the images – typography and pictures – that

    support what you want me to understand.

  • Hierarchy of Information / Visualize Relationships

    What you choose will reveal the hierarchy of the

    information – that is, what you want to see first,

    second, third, etc. – and visualize the relationships

    within the information.

    Your visual choices use signals to reveal the hierarchy.

  • Visual Signaling / Visual Grammar

    Visual variables include

    • Size

    • Weight

    • Shape

    • Spacing

    • Color

    • Placement

    Change the signaling and you change

    • the hierarchy of the information

    • the relationship of the elements in an image

    • change the meaning of the information.

  • Students

    Teaching Communication Business Law Community Engagement Government Agencies

    ● ▲

    Healthcare Administration

    ❖ Industry

    Bio-tech / Pharma

    Academic PUI / CC

    Doctoral Studies + Modules

    Academic Research University

    Government

    ✸ Patents +

    Legal Affairs

    Healthcare Communication

    Advocacy Organizations

    ▼ ▼

    ▼ ▼

    ▼▼

    Post-Doctoral Studies

    ▼▼ Industry

    Bio-tech / Pharma / Other

  • Students

    Teaching Communication Business Law Community Engagement Government Agencies

    ● ▲

    Healthcare Administration

    ❖ Industry

    Bio-tech / Pharma

    Academic PUI / CC

    Doctoral Studies + Modules

    Academic Research University

    Government

    ✸ Patents +

    Legal Affairs

    Healthcare Communication

    Advocacy Organizations

    ▼ ▼

    ▼ ▼

    ▼▼

    Post-Doctoral Studies

    ▼▼ Industry

    Bio-tech / Pharma / Other

  • Students

    Teaching Communication Business Law Community Engagement Government Agencies

    ● ▲

    Healthcare Administration

    ❖ Industry

    Bio-tech / Pharma

    Academic PUI / CC

    Doctoral Studies + Modules

    Academic Research University

    Government

    ✸ Patents +

    Legal Affairs

    Healthcare Communication

    ▼ ▼

    ▼ ▼

    ▼▼

    Post-Doctoral Studies

    ▼▼ Industry

    Bio-tech / Pharma / Other

    Advocay Organizations

  • Teaching Communication Business Law Community Engagement Government Agencies

    Doctoral Studies

    Phase 3: Internship 1 semester

    Year 1

    Year 2

    Year 3

    Year 4

    Year 5

    Phase 1: Introduction 1 day / 8 hours

    Phase 2: Workshops – Choose 3 1 day / 8 hours each workshop

    PhD Degree Completion

    ❖ ❂

    ✸ ❏

    ❇Healthcare Administration Industry Bio-tech / Pharma

    ❉ AcademicPUI / CC

    Academic Research University

    Government

    Patents + Legal Affairs

    ▼▼

    ▼ Healthcare Communication

    Advocacy Organizations

    Modules

    Master’s Degree

    Master’s Degree

    Master’s Degree

    Graduate Certificates

    Graduate Certificates

  • Teaching Communication Business Law Community Engagement Government Agencies

    Doctoral Studies

    Phase 3: Internship 1 semester

    Year 1

    Year 2

    Year 3

    Year 4