Designing Visual Communication

Designing Visual CommunicationDesigning Visual Communication

Prepared by Prepared by Suman Subedi

05/01/23 1Designing Visual Communication

ContentsContents

1. Introduction to Visual Communication

2. Importance of Visual Communication in Business

3. A Few Examples to Illustrate

4. Selecting the Right Type of Visuals

5. Producing and Integrating Visuals for Effective Communication

6. Conclusions

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1. Introduction to Visual Communication1. Introduction to Visual Communication The expression of ideas and information using

visible forms or aids is referred to as visual communication.

In fact, it is a pictorial form of communication. Body language including gestures are part of such

communication in business. Presentations may also include photographs,

charts, graphs, and diagrams to enforce or demonstrate ideas or data.

Visual communication also includes traffic signals, hoarding boards and paintings too. 05/01/23 3Designing Visual Communication

2. Importance of Visual Communication in Business2. Importance of Visual Communication in Business1.1. People remember People remember what they seewhat they see so much more so much more

than what they hear.than what they hear.2.2. Visual thingsVisual things have direct route to have direct route to long-term long-term

memorymemory of the audience. of the audience.3.3. Research supports that visual communication can Research supports that visual communication can

be more powerful than verbal communication.be more powerful than verbal communication.4.4. The more visual content in a presentation, the The more visual content in a presentation, the

more memorable will the information be.more memorable will the information be.5.5. People not only communicate visually more than People not only communicate visually more than

ever, they also communicate better when they ever, they also communicate better when they communicate visually.communicate visually. Let’s talk about a few

examples in business05/01/23 4Designing Visual Communication

3. A Few Examples to Illustrate3. A Few Examples to Illustrate▫ Brain is wired to make Brain is wired to make sense of an image sense of an image in in millisecondsmilliseconds, ,

compare that with the rate of the person talking or his or her compare that with the rate of the person talking or his or her reading speed.reading speed.

▫ Twitter accounts with profile photos have Twitter accounts with profile photos have TEN TIMESTEN TIMES more more followers on average than profile accounts without them.followers on average than profile accounts without them.

▫ Research also has confirmed the retention of verbal Research also has confirmed the retention of verbal presentation at around 10%. One can achieve almost 50% presentation at around 10%. One can achieve almost 50% retention by his/her combining presentation with visual retention by his/her combining presentation with visual messages.messages.

▫ Presenters who work with VISUAL aids are TWICE as likely to Presenters who work with VISUAL aids are TWICE as likely to achieve the audience objectives than those who do not.achieve the audience objectives than those who do not.

▫ Visual content accounts for almost 55% of what people learn Visual content accounts for almost 55% of what people learn from world-class conferences, with audio accounting for only from world-class conferences, with audio accounting for only about 38%.about 38%.05/01/23 5Designing Visual Communication

4. Selecting the Right Type of Visuals4. Selecting the Right Type of Visuals Visuals should should support, , clarify, , and amplify, not , not

repeat what is said. repeat what is said. In order to make sure that the intent of the visual In order to make sure that the intent of the visual

aid is clear, we should try to use only important aid is clear, we should try to use only important or or memorable words or phrases. words or phrases.

It is important to consider if the visual can be It is important to consider if the visual can be seen and understood by all the members of the seen and understood by all the members of the audience who are farthest from the screen when who are farthest from the screen when choosing to use it. choosing to use it.

In order to do this, we must test out the visual In order to do this, we must test out the visual aids in different environments.aids in different environments.05/01/23 6Designing Visual Communication

4. Selecting the Right Type of Visuals…4. Selecting the Right Type of Visuals…

Visual communication relies on vision, and is Visual communication relies on vision, and is primarily presented or expressed with different primarily presented or expressed with different images. images.

A visual A visual message accompanying text has a greater accompanying text has a greater power to power to inform, educate, or , educate, or persuade a person a person or audience.or audience.

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Visual communication relies on vision, and is primarily presented or Visual communication relies on vision, and is primarily presented or expressed with different images. expressed with different images.

These may include the following:

1.Typography

2.Drawing

3.Graphic Design

4.Illustration

5.Color

6.Electronic Resources

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1. Typography

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2. Drawing

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3. Graphic design

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4. Illustration

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5. Color

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6. Electronic resources

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5. Producing and Integrating Visuals for 5. Producing and Integrating Visuals for Effective CommunicationEffective Communication

1.1. Know the subject matterKnow the subject matter: The ability to present a : The ability to present a subject with confidence directly affects the audience subject with confidence directly affects the audience impression and will help keep their attention. impression and will help keep their attention.

2.2. Know the audienceKnow the audience: A: A small amount of research small amount of research into the makeup of audience will reap large benefits into the makeup of audience will reap large benefits on the presentation day.on the presentation day.

3.3. Know yourselfKnow yourself: We all must push our limits and : We all must push our limits and willingly bite off more than we may be comfortable willingly bite off more than we may be comfortable swallowing on occasion -- this is how we learn and swallowing on occasion -- this is how we learn and grow.grow.05/01/23 15Designing Visual Communication

4. Develop a theme4. Develop a theme: All presentations, regardless of their : All presentations, regardless of their complexity, are designed with a single purpose -- whether it complexity, are designed with a single purpose -- whether it is to sell, educate, or for pure entertainment – and the theme is to sell, educate, or for pure entertainment – and the theme must be built around the purpose of communication.must be built around the purpose of communication.5. Prepare a script5. Prepare a script: The script does not necessarily have to be : The script does not necessarily have to be a work of literary excellence, any presentation scripts shares a work of literary excellence, any presentation scripts shares four basic parts: opening, body , summary and closing.four basic parts: opening, body , summary and closing.6. Select the proper visual ads6. Select the proper visual ads: Good presentation visuals, : Good presentation visuals, regardless of the display medium, do not have to be regardless of the display medium, do not have to be expensive. When properly planned and produced, simple, expensive. When properly planned and produced, simple, well designed graphics add professionalism and impact to well designed graphics add professionalism and impact to virtually any show.virtually any show.

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6. Conclusions6. Conclusions The evaluation of a good visual communication The evaluation of a good visual communication

design is mainly based on measuring design is mainly based on measuring comprehension by the audience,comprehension by the audience, not on personal not on personal aesthetic and/or artistic preference as there are aesthetic and/or artistic preference as there are no universally agreed-upon principles of beauty no universally agreed-upon principles of beauty and ugliness. and ugliness.

Excluding two dimensional images, there are Excluding two dimensional images, there are other ways to express information visually - other ways to express information visually - gestures and body language, animation (digital or gestures and body language, animation (digital or analogue), and film. analogue), and film.

Visual communication by e-mail, a textual Visual communication by e-mail, a textual medium, is commonly expressed with emoticons, medium, is commonly expressed with emoticons, and embedded digital images.and embedded digital images.05/01/23 17Designing Visual Communication

Thank You !Thank You !

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