Video and the Next Generation Internet - Vidispine - Findability Day 2014

Next  Gen  Internet  

Engaging Mobile first

Calls for action

Nothing  engage  more  than  video  

700 Million Chinese online viewers by 2016

Nothing  engage  more  than  video  

70% of all mobile traffic is video today

Mobile  first  

Tablets outselling laptops & desktops combined

Mobile  first  

Alibaba doubled mobile purchases last year

By June 2013 Unique Visitors for search engines and online video were equal in China Social media dropping

Search and video

*when I search, I act

Cum Investiga Agere*

S O W H T ? Hint: It’s not only about selling shoes

3x Use Cases

Video Mobility Search

Train the workforce

Customer and engineers sharing training videos, support cases and “how to”-videos

Burberry.com it is a video communicating moods And yes, you can buy things

Engage the consumer

Educate your customers

Instruction videos Video-centric apps Trouble shooting

Thank  you  Erik  Åhlin,  co-­‐founder  Vidispine  

erik@vidispine.com