Sony corporation

By:- abu hasnat 10th Semester (BBa)

ID= 012-04-06

AGENDA

Introduction History Why Sony? Mission & Vision SWOT Analysis Product Range Achievements Competitors Market share Conclusion Sources

INTRODUCTION Type : Public Founded : 1946 Founder : Masaru Ibuka Akio Morita Name Created : By combining

“Sonus”(Sound and Sonic) and “Sonny”(Little Son)

Headquarter : Japan Area Served : Worldwide Industry : Consumer Electronics

Entertainment Website : sony.net

HISTORY

1946 – Establishment of Tokyo Telecommunication Engineering Corporation and Electronic Rice Cooker was innovated by Masaru Ibuka

First Japanese Tape Recorder 1960, American Branch Sonam (Sony

Corporation of America) Leading Manufacturer of Audio, Video,

Communication and information technology products

WHY SONY ?

They have a stability of a public traded company Multiple medical plans to fit each employees

needs Extensive training Clearly stated purpose and desired result Comprehension vision coverage Long – term disability coverage Flexible spending accounts

Strategy and Organization

• Continue to focus on communications and home electric appliances, but also content and services

• Vertically integrated business• Vision is to become a broadband entertainment

company• Product-Market Strategy: Apply IT to product design,

production, distribution, and sales

MISSION

“To experience the joy of advancing and applying technology for the benefit of the public.”

vision

“To create exiting new digital entertainment experiences for consumer by bringing together cutting – edge product with latest generation

content and services.”

Threats: Competitors competition Global economic recession Electronic network

security Greening Standard

Compliance

Strength’s: Innovation Quality Brand strength Product differentiation Wide cover spectrum

over multiple market

Weakness: Maintaining multiple

function International expansion Product pricing Picture industry Financial service industry Corporate Governance

Opportunities: “Asset Light” strategy T.V. category & gaming

segment investing T.V. Business expansion Network initiative International market

penetration

Product range

Television & Projectors

Home Threats System

Digital Photography Financial services Computer peripheral Movies & video

equipments Game consoles Mobile Phones &

Music Others Accessories

Achievements

“Sony World Photography Award Photographer of the year” – 2012

“Top Performer” – 2008 “Rep of the year” – 2008 Sony Electronics – “Top performance Awards”

COMPETITORS

MARKET SHARES

CONCLUSION

Although other electronics firms are taking market shares and profits, the innovative spirit and quest of excellence and perfection cannot be copied.

Sony’s main task is to integrate its talent by placing common goals and priority for this increasing competitive market.

With strategy and luck, Sony could become a great firm as it was and will be.

SOURCES

www.sony.co.in (15-07-2012) www.sonynet.com (15-07-2012) www.wikipedia.org/wiki/Sony (14-07-2012)