Top Banner
Course Project Sony Corporation 1
22

ERP project on Sony Corporation

Feb 24, 2023

Download

Documents

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: ERP project on Sony Corporation

Course Project

Sony Corporation

1

Page 2: ERP project on Sony Corporation

Table of Contents

Introduction....................................................................................................................3

Problem Statement.........................................................................................................4

Suppliers ........................................................................................................................7

Customers .......................................................................................................................8

Product to be purchased...................................................................................................9

Product to be sold...........................................................................................................10

Supply Chain Network for Sony…................................................................................11

Sony organizational structure.........................................................................................12

2

Page 3: ERP project on Sony Corporation

Sequence Diagram .........................................................................................................13

Purchase Workflow (Purchase Supply Chain)...............................................................13

Sales Workflow (Sales Supply Chain)............................................................................15

Conclusion.......................................................................................................................16

Introduction

3

Page 4: ERP project on Sony Corporation

In this project, I choose Sony as my company. The type of the

business I chose is Business-to-business (B2B). Sony Corporation

(Sony), incorporated on May 7, 1946, is engaged in the

development, design, manufacture, and sale of various kinds of

electronic equipment, instruments, and devices for consumer,

professional and industrial markets, as well as game consoles and

software. Sony’s primary manufacturing facilities are located in

Japan, Europe, and Asia. Sony also utilizes third-party contract

manufacturers for certain products. Sony Corporation will be

implementing the following personnel and organizational changes,

effective April 1, 2007. Since the announcement of its mid-term

corporate strategy in September 2005, Sony has been striving to

strengthen its product development capability and improve

profitability throughout its electronics business. In order to

reinforce the recovery of its electronics business, Sony has now

decided to carry out the following personnel and organizational

changes, including the establishment of a "B2B Solutions Business

Group" to enhance Sony's B to B business growth. In addition to

consumer electronics, semiconductors and component device

4

Page 5: ERP project on Sony Corporation

businesses, B to B will become one of the pillars of Sony's

future growth.

The "B2B Solutions Business Group" will unite and streamline

Sony's existing Broadcasting / Professional equipment businesses,

B to B solution services and FeliCa business. At the same time,

by utilizing Sony's broad-based research and development

achievements in its B2B Solution Business, Sony hopes to develop

new business that can drive sales and profit growth in the B to B

business field. Sony will newly establish the "B2B Solutions

Business Group" consolidating the B&P Business Group, FeliCa

Business Division and part of the Personal Solutions Business

Group. The "TV Business Group" and "Video Business Group" will be

also newly established in line with the reorganization of the TV

& Video Business Group.

Problem Statement

Company:

5

Page 6: ERP project on Sony Corporation

Akio Morita, Masaru Ibuka, and

Tamon Maeda (Ibuka's father- in -

law) started Tokyo

telecommunications engineering in

1946 with funding from Morita's

father's sake business. The company

produced the first Japanese tape

recorder in 1950. Three years later, Morita paid Western Electric

(US) $25,000 for transistor technology licenses, which sparked a

consumer electronics revolution in Japan. His firm launched one

of the first transistor radios in 1955, followed by the first

Sony - trademarked product, a pocket sized radio, in 1957. Next

year the company changed its name to Sony (from "sonus," Latin

for "sound," and "sonny," meaning little man). It beat the

competition to newly emerging markets for transistor TVs (1959)

and solid- state videotape recorders (1961).

Sony launched the first home video recorder (1964) and solid-

state condenser microphone (1965). Its1968 introduction of the

Trinitron color TV tube began another decade of explosive growth.

Sony bet wrong on its Betamax VCR (1976), which lost to rival 6

Page 7: ERP project on Sony Corporation

Matsushita's VHS as the industry standard. However, 1979 brought

another success, the Walkman personal stereo.

Pressured by adverse currency rates and competition worldwide,

Sony used its technology to diversify beyond consumer electronics

and began to move production to other countries. In the 1980s, it

introduced Japan's first 32- bit workstation and became a major

producer of computer chips and floppy disk drives. The purchases

of CBS Records in 1988 ($2 billion) and Columbia Pictures in 1989

($4.9 billion deal, which included TriStar Pictures) made Sony a

major force in the rapidly growing entertainment industry.

7

Page 8: ERP project on Sony Corporation

The firm manufactured Apple's PowerBook, but its portable CD

player, Data Discman, was only successful in Japan (1991). In the

early 1990s, Sony joined Nintendo to create a new kind of game

console, combining Sony's CD - ROM drive with the graphic

capabilities of a workstation. Although Nintendo pulled out in

1992, Sony released PlayStation in Japan (1994) and in the US

(1995) to great success. Two years later, in a joint venture with

Intel, it developed a line of PC desktop systems.

Rather than support an industry - wide standard, in 1997 Sony

teamed up with Philips Electronics to make another recording

media, called Super Audio CD, which could replace videotapes and

CDs. The move could set up a winner - take- all rivalry that

recalls Sony's Betamax vs. VHS gamble. (Sony and Philips created

the CD and continue to receive royalties from it.)

In 1998, Sony shipped its first digital, high - definition TV to

the US; folded TriStar into Columbia Pictures; merged its Loews

Theatres unit with Cineplex Odeon; and launched its Wega flat -

screen TV.

8

Page 9: ERP project on Sony Corporation

Philips, Sun Microsystems, and Sony formed a joint venture in

early 1999 to develop networked entertainment products. Then the

company announced two deals to deliver music to customers

digitally: It agreed to merge Columbia House with online music

retailer CDnow (called off in March 2000), and it agreed to allow

Digital On - Demand to sell downloaded music from in - store

kiosks to consumers. Also in 1999 Nobuyuki Idei became CEO, and

the company introduced a Walkman with the capability to download

music from the Internet.

9

Page 10: ERP project on Sony Corporation

In 2000 Sony formed PlayStation.com Japan to sell game consoles

and software online; it also introduced its 128- bit

PlayStation2, which can play DVD movies and connects to the

Internet. The company later restructured, placing all of its US

entertainment holdings under a new umbrella company called Sony

Broadband Entertainment. In early 2001 Sony set in motion plans

to set up online banking operations with Japan's Sakura Bank and

JP Morgan Chase. As of March 31, 2000, Sony Corporation claimed

to employ 19187 people, however it is not clear where they draw

the organizational boundaries in providing this figure.

Suppliers

10

Page 11: ERP project on Sony Corporation

Customers

11

Page 12: ERP project on Sony Corporation

12

Page 13: ERP project on Sony Corporation

Product to be purchased (Raw material)

13

Page 14: ERP project on Sony Corporation

Product to be sold (Finished goods)

14

Page 15: ERP project on Sony Corporation

Supply Chain Network for Sony

15

Page 16: ERP project on Sony Corporation

Sony organizational structure

16

Page 17: ERP project on Sony Corporation

Sequence Diagram

17

Page 18: ERP project on Sony Corporation

Purchase Workflow (Purchase Supply Chain)

18

Page 19: ERP project on Sony Corporation

19

Page 20: ERP project on Sony Corporation

Sales Workflow (Sales Supply Chain)

20

Page 21: ERP project on Sony Corporation

Conclusion

Sony Corporation, a leading Japanese manufacturer of electronics,

game, and entertainment products has reported losses for four

consecutive years. The B2B & Disc segment is consisted of the

business to business (B2B) business, including broadcast and

professional-use products, as well as Blu-ray Disc, DVD and

compact disc (CD) disc manufacturing. Global operations in the

Pictures segment encompass motion picture production and

distribution; television production and distribution; home

entertainment acquisition and distribution; a global channel

network; digital content creation and distribution; operation of

studio facilities, and development of new entertainment products,

services and technologies. SPE distributes entertainment in more

than 140 countries. SPE’s motion picture arm, the Columbia

TriStar Motion Picture Group, includes SPE’s principal motion

picture production organizations, Columbia Pictures, TriStar

21

Page 22: ERP project on Sony Corporation

Pictures, Screen Gems, Sony Pictures Classics, and the

International Motion Picture Production Group.

22