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Welcome To My
WelcomeTo thePresentation
1
PRESENTERAbdus Samad SadiBBA, Army Institute of Business AdministrationID: 101160 25Kodomtoli, Sylhet01745904763absadi@live.com
Boston ConsultingGroup (BCG) Matrix of Sony
Bruce Henderson
1968
4
Dimensions
2
5
The first dimension
is looks at the products general level of growth within its own market
The second dimensionmeasures the product`s market share relative to the largest competitors in the industry.
Star
High Market Share
High Market Growth
Sony 4K tv
In 2011 Market Share was 20.4% Market Growth was 21%
High Market ShareLow Market Growth
Cash Cow
Play Station 3
DogsLow Market Share
Low Market Growth
13
Sony Valo computer
Low Market Share
Question Marks
High GrowthProspects
Sony SmartWatch
Competitors Apple, Samsung, Tomtom smartwatch
Build
Post Analysis
Hold
Post Analysis
Harvest
Post Analysis
Divest
Post Analysis
Finish
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