Transcript
How to use integrated marketing communication to
improve your business.
Are you targeting on right things?
Solution is “Redbull marketing strategies” .
We go on premise accounts first.
Clubs , where people are open to new things.
Target college students .
Target opinion leaders.
Lots of free redbull energy drinks are
available at after party show.
Aligns itself with wide variety of extreme
sports , athlets,teams,events.
NO LIMIT TO CRAZINESS
Annual flu tag “Redbull gives you wings”
Annual event “Redbull Air Race”.
Which makes an advertisement in news
Redbull website.
Traditional Advertising.
“Redbull gives you wings”.
Time comes to grand
finale
IMC STRATEGY.
.
DISCLAIMER. Created by k. raghu, NIT JSR,
during a marketing internship by Prof. Sameer Mathur, IIM
Lucknow
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