Mediamind Smart Suite

© 2010 MediaMind Technologies Inc. | All rights reserved

Simon Holt | Sales Manager A/NZ

March 2011

Mediamind Smart Suite

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

smart trading easy access to exchange inventory

© 2010 MediaMind Technologies Inc. | All rights reserved

To This…

Based on CCA Savvian analysis

© 2010 MediaMind Technologies Inc. | All rights reserved

Buying Process is Inefficient

© 2010 MediaMind Technologies Inc. | All rights reserved

Ad serving data is used

for retargeting

Creates a tight synch with

creative optimization

Prevents exchange analytics from

becoming ‘siloed’

Campaign management with exchanges

▸ No additional tagging necessary

▸ Seamless version reporting

▸ Use existing reports

▸ Include within attribution

▸ Limits discrepancies

▸ Makes use of existing tag infrastructure

▸ Quicker set-up and deployment

▸ Only have advertiser focused tags

© 2010 MediaMind Technologies Inc. | All rights reserved

Increase your frequency for less

1. Consumer visits site

2. Audience is tagged

3. Audience is bought via the exchange

4. Mediamind serves ad to bought inventory ( based on audience)

1. Consumer dwells on ad

1. Consumer is exposed to ad

© 2010 MediaMind Technologies Inc. | All rights reserved

Increase your targeted reach

▸ Purchase audience segments

▸ Purchase by age, gender, income

▸ Purchase by interest (auto, shopping, sports, travel, and more)

© 2010 MediaMind Technologies Inc. | All rights reserved

Goal based buying service

▸Execute and manage performance campaignsPurchase with a guaranteed CPA/CPC

1.Identify Goals

2.Define Media

Strategy

3.Real-Time

Optimization

4.Insight and Analytics

© 2010 MediaMind Technologies Inc. | All rights reserved

smart trading

Site Visitors Previously dwelled Exposed to ad

Re-targeting

Age, gender, income

Interests or Category

Audience Buying

Guaranteed CPA Guaranteed CPC

PerformanceBuying

www.mediamind.com

© 2010 MediaMind Technologies Inc. | All rights reserved

Thank you