MediaMind Overview

© 2010 MediaMind Technologies Inc. | All rights reserved

Simplify Digital Campaigns

Hassan Khan | Digital Media Strategist

MediaMind Overview


Global Coverage – Local Support

• Digital ad serving since 1999• Rich media leader & only global

independent• 53 offices worldwide

• Complete 24/7/365 coverage

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

Global Presence 24/7support

53 offices in 40+ countries


MediaMindis the only

MRC certifiedagency ad server

ensuring confidence in online metrics

compliant with the (IAB)’s 3 major areas of measurement guidelines:

1- Rich Media Measurement 2- Ad Campaign Measurement 3-Broadband Video Commercial Measurement 4- Audience Reach Measurement

http://www.iab.net/iab_products_and_industry_services/1421/1443/1455



How much time do you spend with your ad server ?“

”


Things are harder than they should be“

”


Current ad server platforms are built on decade old technologies“

”


Foundation built for the future“

”


MediaMindActionable Analytics

Streamlined Ad Serving

Open Workflow

https://www.eyeblasterwiz.com/Admin/general/login.asp


Actionable AnalyticsExtracting meaning out of piles of data


cross-channel results in

real-time

Difficulty:



Campaign Monitor

▸ Analyze behavior in real-time

▸ Optimize on-the-fly

▸ Monitor delivery, performance, set-up, & more

Updated dataevery 15 min


getting useable cross-channel data without hours in excel

Difficulty:



1-Click PowerPoint

▸ Full summary of campaign metrics▸ Customizable content▸ Complete with tables and graph


Difficulty:

Analyze consumer behavior before they convert



Conversion attribution enhancements

▸ You can select between three conversion attribution rules:

1. Last event 2. Click over impression

3. Last click, disregard impressions

▸ Each rule can be applied to a particular advertiser

▸ Note: the cookie window also apply


ROI - Entire Path vs. Last Ad

Path to Conversion Analysis

• Use impact rates to establish benchmarks for publisher optimization

• Identify areas of opportunity or trouble, along the path that might effect overall

performance

• Use data towards future strategy in ad sequencing or delivery

Conversion Sources

Publisher

Ads

Placement

Ad Sizes

Analysis Type

Average Point in Path

ROI over the entire path

ROAS over the entire

path

Total Occurrences

in Path

Total Conversions (entire path)

Click to Conversion

Rate

100%100%100%

20%50%


Publisher A Publisher B Publisher C Search 1 Search 2 Email 0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

13.29%

1.53% 4.91%

29.33%

13.00% 11.00%

61.57%

75.06%

54.70%

10.91%9.00%

15.00%

Percentage of Impact on ROI ROI (Last Ad)ROI (Full Path)

Analyzing Customer Behavior

▸ "What is most successful path to conversion?"

▸ Optimize budget and media plan for path that delivers the most conversion


1-Click Reporting

Campaign Monitor

Excel Plug-in

Custom Report Services/Builder

Data Feeds

Report Generator

Agency Tools

MediaMind

Open Workflow

Actionable Analytics



Streamlined Ad ServingFaster & Smarter Campaign Set-up


getting from point A to B

quickly

Difficulty:



Process Guide

Universal Search

Filters

Bookmarking

Preview

“

Five Clicks Into One


Difficulty:


using previewing tools


Preview multiple ads at once

Instantly QA adCollaborate with others

Preview That Gives You the Whole View

View ad info

amit.rahav

no 3d buttons, no round corner - can we use arrowed shape from web site?


Difficulty:


repetitive trafficking tasks


Upload pairs of consistently named

SWFs and GIFs

Assign Clickthru URL to all ads

Hundreds of Banners, Only One Step


optimize creative in

minutes

Difficulty:Difficulty:


optimize creative inminutes


optimize creative inminutes

Difficulty:


Switch Text, Content, or Targeting Instantly

▸ Allows for quick optimizations and changes

▸ Keeps record of any change

▸ Keeps production cost down on revisions

Dynamic Insertion

Dynamic Insertions


Constant browser refreshing

F5

F5F5

F5

F5

F5F5 F5

F5

F5

F5


Difficulty:


One-click screenshots of live

ads delivered in PowerPoint!

“Oh Wow!, Damn! We’ve been dreaming about this”- Liquid Advertising

AdSnap

Automated Screenshots


Difficulty:


the right ad

to the right person

the right time


Targeting and Sequencing

▸ Rotate your rich and standard ads, as well as messages to ensure the best user experience

▸ Set to auto optimize by any metric

▸ Frequency cap by time, placement, and day-part

•Control the sequence, rotation and

frequency of your ads

$€£

Save serving cost and get

better performance


What is optimization?State-of-the-art algorithm to optimize your placements

performance by having the best performing ads displayed more often than the others

Optimization can be based on;Conversions (Post Impression, Post Click, All, Particular Conversion)

Interactions (All, Particular Custom Interaction)

Clicks


How to Optimize?

There are two ways to define ad optimization;Manual – user manually defines how to the divide

impressions per placement (Ad Rotation)Automatic – Eyeblaster serves the better performing ads

more often. You may choose between two options;1. Even Odds – serve the better performing ads more often

2. Single Winner – most successful ad will be served most of the time


Manual Optimization (Rotation)

• Ads Even DistributionMedia Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery

sequence of each ad within the ad group. Each group will have equal distribution of impressions.


• Ads Weighted DistributionMedia Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence

of each ad with in the ad group. Agency can define the weighted distribution of each group. Each group will deliver the ad according to its weight. If agency wants to set the weights ad level then there is no need to make groups, just assign the

weights to each ad.



• Time Based AdsMedia Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery

sequence with date and time of each ad group.



• Single WinnerState-of-the-art algorithm to optimize your placements performance by having the best

performing ads displayed more often than the others

Automatic Optimization

Even Odds: All ads are served with the better performing ads weighted exponentially (Squared) and therefore served significantly more


• Advanced Ad Sequence Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery

sequence of each ad within the ad group. Each group will not have equal distribution of impressions.

Sequencing


I’ll be

backconsumer retargeting


Re-Targeting Tools

• Re-target ads based on previous behaviour across media properties

• Cross-sell / Up-sell to maximize ROI

• Build valuable user database over time• Who has never visited your site• Who has visited your site • Who is active participant on your site

• User interactions determine which ad is shown next in sequence

• Encourage user through the decision making cycle

• Unlimited creative ‘paths’ help improve conversion rates

Pre-Impression, Post-Interaction & Pre-Click

DejaVu Re-targeting Behavioural Sequencing

During the CampaignPrior to Campaign

1st imp 2nd imp 3rd impPrior to Impression Ad

Unknown

Site Visitor

Participant

DejaVu Demo

http://demo.eyeblaster.com/europe/russell/MSN_Music_Behavioural/MEDIA/shell.html


• State Based AdsThe ads in the flight are served according to user’s state defined in our system. From the State drop down list, choose the state at which the ad will be served. The drop down menu contains all states defined in all the ads associated with this flight. Click SET to apply the selection. You can also place ads in groups and define a state for a specific group. In

this case the first appropriate ad of the group is served.

Advanced Level Ad Rotation, Targeting & Optimization


Mass CreationStandard Banner

Ad Snap

Smart Versioning

Excel Trafficking

Quick Access Tools

Universal Tag

Advanced Preview

Workshop for Flash

Rich/Standard Optimization

Agency Tools

MediaMind

Open Workflow



amit.rahav

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Open WorkflowIntegrations, services and standards

that go beyond basic ad serving


Difficulty:


getting your data where you want it


Open API

fluid integration


Web-Tracking/Research

• Omniture • Web Trends• Core Metrics• Visistat

Planning / Buying

• Donovan/iDesk• MediaBank• Medicom Lifeline• IPT

Bid management

• Adwords• Omniture• Clickable• Acquiso• CoreMetrics

Integration Partners

Campaign Data


Difficulty:


Bridgingdisplay & search


Search and Display Working Together

▸ Manage and measure search and display from MediaMind

▸ Instantly integrate bid management tools

▸ Automatic de-duplication of conversion data

Standard Search Rich Media

Cross Channel Campaign Results

Campaign type

Cross Channel

Impact Rate

Total Conversions

Display 28.22% 314

Search 60.21% 1261


Validate Display Spend with Search

7x Display Only;3x Search Only

3.3

6.5

23.4

Display Search Search & Display

Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)

Lift in Site Visits

Display only Search only Search & Display

3%

49%

66%

Time Spent on Site


37%

46%

68%

Pages Viewed

Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)

Lift in online purchases

Lift in offline purchases

50%

9%

210%

42%

244%

89%

Increase in Sales

Lift in spend per purchaser in-store

11%

26%

83%

Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007

Increases in average order size


Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006


Advanced Targeting/ Sequencing Global Campaign Management

API

Channel Connect for Mobile

Billing Connect

Channel Connect for Search

Agency Tools

MediaMind

Open Workflow



amit.rahav

dont use helvetica;dont use round corners



Advanced Targeting/ Sequencing Global Campaign Management

API

Channel Connect for Mobile

Billing Connect

Channel Connect for Search

1-Click Reporting

Campaign Monitor

Excel Plug-in

Custom Report Services/Builder

Data Feeds

Report Generator

Mass CreationStandard Banner

Ad Snap

Smart Versioning

Excel Trafficking

Quick Access Tools

Universal Tag

Advanced Preview

Workshop for Flash

Rich/Standard Optimization

Agency Tools

MediaMind

Open Workflow



amit.rahav

helveticaround corner

www.mediamind.com


[email protected]

+92 344 9400 400

@mediamind_chat

@creative_zone

http://creativezone.eyeblaster.com/


Thank you!

MediaMind Overview

Technology

mediamind technologies

ad sequencing

data feeds ad

current ad serverplatforms

successful path

ads entire path

campaign monitor updated

piles of data