© 2010 MediaMind Technologies Inc. | All rights reserved Ad Serving & Campaign Management Partnership MediaMind / Telstra January 2011 Carolyn Bollaci – Country Manager A/NZ Simon Holt – Sales Manager A/NZ
Jan 03, 2016
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad Serving & Campaign Management Partnership
MediaMind / Telstra
January 2011
Carolyn Bollaci – Country Manager A/NZ
Simon Holt – Sales Manager A/NZ
© 2010 MediaMind Technologies Inc. | All rights reserved
• Introduction & History
• Efficiency of Agency Operation
• Actionable Analytics
• Smart Versioning
• Smart Trading
• Creative Suite
• Open Workflow
• Client Service
• Rates
Agenda
© 2010 MediaMind Technologies Inc. | All rights reserved
CampaignMonitor
v1.0
EyeblasterUniversal
Tags EyeblasterWorkshop
for Flash v1.0
ExcelBased
Trafficking
Eyeblaster Analytics
v2.0
Campaign Monitor
v2.0
HD VideoSupport
Eyeblaster Creative Zone
ChannelConnect4 Search
EyeblasterWorkshop
for Flash v2.0
Exceltrafficking
forconversion
tags
ChannelConnect
4 Mobile
Custom Report Builder
SmartVersioning
MediaMind – New Ad
Serving Platform
2007
2008
2009 2010
MediaMind’s Commitment to Agencies
Omniture Integration
Billing Connect
Continual Innovation
© 2010 MediaMind Technologies Inc. | All rights reserved
Advanced Targeting/ Sequencing Global Campaign Management
API
Channel Connect for Mobile
Billing Connect
Channel Connect for Search
1-Click Reporting
Campaign Monitor
Excel Plug-in
Custom Report Services/Builder
Data Feeds
Report Generator
Mass CreationStandard Banner
Ad Snap
Smart Versioning
Excel Trafficking
Quick Access Tools
Universal Tag
Advanced Preview
Workshop for Flash
Rich/Standard Optimisation
MediaMind Architecture
Open Workflow
Actionable Analytics
Streamlined Ad Serving
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
mediamind efficiencies intuitive platform
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Process Guide
Universal Search
Filters
Bookmarking Preview
Turning five clicks into one
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Preview multiple ads at once
Instantly QA adCollaborate with others
A preview that gives the whole view
View ad info
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actionable analytics approaching data
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Predefined Reports
Plug-in for Excel Data Feeds Service
One-click Reporting
Custom ReportBuilder & Service
Making Data Actionable
Campaign Monitor
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• Instant access to Key Performance Indicators
• View all campaigns at a glance
• Detect problems quickly and easily
• Gain control with real-time data
Campaign Ready, Set, Go
Campaign Monitor is your window to the campaign
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Integrated Platform
1-Click PowerPoint
• Full summary of campaign metrics
• Customizable content
• Complete with tables and graphBack
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• 25 predefined reports
• Grouped into 8 categories - makes it easy to use
• For agencies, publishers and creative shops
Predefined Reports - Made to measure
+ Embedded Benchmarks+ Graphs
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Custom Report Builder - Mix & Match
• Select the metrics you need
• Mix delivery, engagement and conversion data in one report
• User guidance to achieve quick results
• Easy manipulation of data
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Integrated Platform
Excel Plug-in - Slice and Dice
• Quickly perform advanced analysis
• Play around with the data
• Pivot tables with all the account’s data
• Actionable results are immediate
© 2010 MediaMind Technologies Inc. | All rights reserved
Data Feed Service
MediaMind Integrated Platform
• Aggregated Daily Data feed (Standard or Custom)
• Cookie Level Data – Parallel to MediaMind’s own raw data
Standard Events
Impression
Display click
Search click
Media cost
Rich Events
System interaction
Custom interaction
Video
Panel
Dwell
Conversions
Revenue
Path
Order ID
Custom variables
Campaign data
Campaign
Placement
Dates
Unit size
Creative
Custom variables
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Integrated Platform
Visual Analytics & Dashboards
• Improve access to the abundance of information
• Create simplified on-screen information analysis
• On-line Advertiser presentations and reports
• More frequent data aggregation
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Custom Reporting Service
Tailored reports built for unique needsDefine data structure
Define required format
Define filtering options
Your list of custom reports available on-line
© 2010 MediaMind Technologies Inc. | All rights reserved
• Introducing the visible impression metric
• Only counts if ad is viewable for 1+ seconds
What is Visibility?
728x90
300x250
Above the fold
Belowthe fold
User browser screen (current viewed area)
Unit Size Impression Visible
728x90 1 Yes
300x250 1 No
On page load
Unit Size Impression Visible
728x90 1 Yes
300x250 1 Yes
After user scrolled
© 2010 MediaMind Technologies Inc. | All rights reserved
• Available in:
– Analytics reports: Delivery Summary, Campaign Summary
– Analytics tools: Custom Report Builder
Visibility Reporting
Number of recorded impressions = 500,000
Visible impression rate = 100,000/500,000
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
cross channel analytics bridging the silos
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Integrated Platform
Channel Connect for Search
Consolidate Your Search & Display Data
Served Impressions
CTR Other Channel Impact Rate
ROI ROAS ($) Total Conversions
Click to Conversion Rate
Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
4,293
2,113
798
236
1,079
750
1,242
2,180
188Yahoo! UK
AOL Japan
MSN MX
Mind the Gap Int.
Turner / CNN
Fox News.com
MSN \ MSNBC
Display
Mind the Gap US
Campaign Type Campaign Publisher/SE Total Clicks
Search 7,132
Eyeblaster SE - Google 4,246
Google 4,246
Eyeblaster SE - Yahoo 2,886
Yahoo 2,886
Totals 11,425
Cross-Channel Overview
CTR ROI ROAS ($) Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
Display
Campaign Type
Search
Totals
Search & Display —All in One Place
CTR Other Channel Impact Rate
ROI ROAS ($) Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
Explore the Touch-Pointsbetween ChannelsCTR ROI ROAS ($) Total
ConversionsTotal Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00
266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00
50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00
271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00
168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00
12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind Integrated Platform
Conversion Attribution
• Quick and painless setup
• Select the required rule; analyze immediately
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
smart versioningintelligent creative optimisation
© 2010 MediaMind Technologies Inc. | All rights reserved
Meant for othernon-interactive media
Creative Wear Out
Difficult to find mass relevancy
Mass-messaging is an out dated concept
© 2010 MediaMind Technologies Inc. | All rights reserved
Smart Versioning
Geo-targeting Publisher keyword
targeting Easy target
audience set-up
Targeting
Audience data Re-targeting Retail catalog Dealership
Versioning
Mass Versioning & Optimization
Speed to market Localization Reduce
production costs
Creative Production
PRO
© 2010 MediaMind Technologies Inc. | All rights reserved
Instantly update any ad
300x200_remote
300x200_sedan
300x200_suv
Get your keys today!
Get your keys today!
© 2010 MediaMind Technologies Inc. | All rights reserved
Dealership Mass Versioning
▸ Manage 100s - 1000s of ads for dynamic creative
▸ Assist in set-up strategy
▸ Monitor campaign for potential errors (before they happen)
© 2010 MediaMind Technologies Inc. | All rights reserved
• Auto-optimise by KPI metrics to increase on site conversions
• Rotate rich and standard ads to deliver efficiencies
• Frequency cap and day-part to enhance the user experience
Optimisation and targeting
Save serving cost and deliver
better performance
$€£
© 2010 MediaMind Technologies Inc. | All rights reserved
• Auto-optimise by KPI metrics to increase on site conversions
• Rotate rich and standard ads to deliver efficiencies
• Frequency cap and day-part to enhance the user experience
Optimisation and targeting
Save serving cost and deliver
better performance
$€£
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
smart trading easy access to exchange inventory
© 2010 MediaMind Technologies Inc. | All rights reserved
To This…
Based on CCA Savvian analysis
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad serving data is used
for retargeting
Creates a tight synch with
creative optimization
Prevents exchange analytics from
becoming ‘siloed’
Campaign management with exchanges
▸ No additional tagging necessary
▸ Seamless version reporting
▸ Use existing reports
▸ Include within attribution
▸ Limits discrepancies
▸ Makes use of existing tag infrastructure
▸ Quicker set-up and deployment
▸ Only have advertiser focused tags
© 2010 MediaMind Technologies Inc. | All rights reserved
smart trading
Site Visitors Previously dwelled Exposed to ad
Re-targeting
Age, gender, income
Interests or Category
Audience Buying
Guaranteed CPA Guaranteed CPC
PerformanceBuying
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creative suite easy access to exchange inventory
© 2010 MediaMind Technologies Inc. | All rights reserved
Upload pairs of consistently named
SWFs and GIFs
Assign Clickthru URL to all ads
Hundreds of banners, only one step
© 2010 MediaMind Technologies Inc. | All rights reserved
An open directory for finding tools, services, and innovations
Fast time to market and quick accessibility for innovations
Open up the floodgate for innovation through a marketplace
MediaMind Blocks
© 2010 MediaMind Technologies Inc. | All rights reserved
Twitter Connect Block
Description:The Twitter Connect block is a social media extension that allows users to become followers of the brand from within the ad space and receive additional marketing messages. It allows the advertiser to pull relevant tweets, and integrate live user-generated content into the ad.
Features & Benefits:
• Extended exposure to brand
• Increased social relevancy
View Demo
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
open workflow fluid integration
© 2010 MediaMind Technologies Inc. | All rights reserved
Web-Tracking/Research
• Omniture • Webtrends• AppNexus• Bluekai
Planning / Buying
• Donovan/iDesk• Symphony
• Mediacom Lifeline• IPT
Search• Google• Omniture• Kenshoo• Marin
Integration Partners
Campaign Data
© 2010 MediaMind Technologies Inc. | All rights reserved
Omniture SiteCatalyst Report Samples
Click here to see more report examples
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client service resources for OMD
© 2010 MediaMind Technologies Inc. | All rights reserved
• Sales Manager – Simon Holt
• Sales Engineer – Adrian Lee
• Account Manager – Shumona Roy
• Creative Support Team
• Tier2 Support
Local Resource Allocation
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2011 rates OMG Australia
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Rate Card
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thank you