Mediamind Smart Suite

© 2010 MediaMind Technologies Inc. | All rights reserved

Simon Holt | Sales Manager A/NZ

March 2011

Mediamind Smart Suite

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

smart trading easy access to exchange inventory


To This…

Based on CCA Savvian analysis


Buying Process is Inefficient


Ad serving data is used

for retargeting

Creates a tight synch with

creative optimization

Prevents exchange analytics from

becoming ‘siloed’

Campaign management with exchanges

▸ No additional tagging necessary

▸ Seamless version reporting

▸ Use existing reports

▸ Include within attribution

▸ Limits discrepancies

▸ Makes use of existing tag infrastructure

▸ Quicker set-up and deployment

▸ Only have advertiser focused tags


Increase your frequency for less

1. Consumer visits site

2. Audience is tagged

3. Audience is bought via the exchange

4. Mediamind serves ad to bought inventory ( based on audience)

1. Consumer dwells on ad

1. Consumer is exposed to ad


Increase your targeted reach

▸ Purchase audience segments

▸ Purchase by age, gender, income

▸ Purchase by interest (auto, shopping, sports, travel, and more)


Goal based buying service

▸Execute and manage performance campaignsPurchase with a guaranteed CPA/CPC

1.Identify Goals

2.Define Media

Strategy

3.Real-Time

Optimization

4.Insight and Analytics


smart trading

Site Visitors Previously dwelled Exposed to ad

Re-targeting

Age, gender, income

Interests or Category

Audience Buying

Guaranteed CPA Guaranteed CPC

PerformanceBuying

www.mediamind.com


Thank you

http://creativezone.eyeblaster.com/

Mediamind Smart Suite

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