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Mediamind Smart Suite

Jan 05, 2016

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Mediamind Smart Suite. Simon Holt | Sales Manager A/NZ March 2011. smart trading easy access to exchange inventory. To This…. Based on CCA Savvian analysis. Buying Process is Inefficient. Campaign management with exchanges. No additional tagging necessary Seamless version reporting. - PowerPoint PPT Presentation

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Simon Holt | Sales Manager A/NZMarch 2011Mediamind Smart Suite242/102/490/51/59181/172/166Primary colors248/152/29PMS 172PMS 137PMS 546PMS 407251/206/146202/227/233141/129/123Secondary colors114/181/204PMS 148PMS 7458PMS 7457PMS 40993/79/75PMS 411233/166/143PMS 487 2010 MediaMind Technologies Inc. | All rights reserved1smart trading easy access to exchange inventory 2010 MediaMind Technologies Inc. | All rights reserved 2010 MediaMind Technologies Inc. | All rights reservedTo ThisBased on CCA Savvian analysis

2010 MediaMind Technologies Inc. | All rights reserved3

Buying Process is Inefficient 2010 MediaMind Technologies Inc. | All rights reservedThere is a plethora of choice available to agencies. A single online display campaign can take 5x as long as a offline campaign to plan and buy.

Ad Networks evolved to help agencies aggregate audience, but their success meant a flux of competitors and thus more choice entered the market.4Ad serving data is used for retargetingCreates a tight synch with creative optimizationPrevents exchange analytics from becoming siloedCampaign management with exchangesNo additional tagging necessarySeamless version reporting

Use existing reports Include within attributionLimits discrepancies

Makes use of existing tag infrastructureQuicker set-up and deploymentOnly have advertiser focused tags

2010 MediaMind Technologies Inc. | All rights reservedAnalytics

Creative Optimization RetargetingMakes use of existing tag infrastructureQuicker set-up and deploymentOnly have advertiser focused tags

5Increase your frequency for less

Consumer visits siteAudience is taggedAudience is bought via the exchangeMediamind serves ad to bought inventory ( based on audience)Consumer dwells on ad

Consumer is exposed to ad

2010 MediaMind Technologies Inc. | All rights reservedIncrease your targeted reachPurchase audience segmentsPurchase by age, gender, incomePurchase by interest (auto, shopping, sports, travel, and more)

2010 MediaMind Technologies Inc. | All rights reserved

Goal based buying serviceExecute and manage performance campaignsPurchase with a guaranteed CPA/CPC

1.Identify Goals

2.Define Media Strategy3.Real-Time Optimization

4.Insight and Analytics 2010 MediaMind Technologies Inc. | All rights reservedFactors:

CPA Campaigns take time to ramp the inventory and find sweet spotIdentify objectivesDefine media strategyContinuously optimize in real time to goal Provide comprehensive insights and analytics

8smart tradingSite VisitorsPreviously dwelledExposed to ad

Re-targetingAge, gender, incomeInterests or Category

Audience BuyingGuaranteed CPAGuaranteed CPC

PerformanceBuying 2010 MediaMind Technologies Inc. | All rights reservedStock vector File #: 11812827

9Thank youwww.mediamind.com 2010 MediaMind Technologies Inc. | All rights reserved 2010 MediaMind Technologies Inc. | All rights reserved10