Mediamind Smart Suite

© 2010 MediaMind Technologies Inc. | All rights reserved

Simon Holt | Sales Manager A/NZ

Luke Donkin | Sales Manager A/NZ

March 2011

Mediamind Smart Suite

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

smart planning a better way to plan and buy media

© 2010 MediaMind Technologies Inc. | All rights reserved

The planning process

Research Negotiation Booking

Limited to

Comscore or

Nielson Data

Historical cost

data to difficult

aggregate

Clunky interfacing

No data available

Process is not

flexible

Still a manual

faxing process

Process

creates more

work

Existing tools operate in these two areas only

© 2010 MediaMind Technologies Inc. | All rights reserved

Agency Data

Adding Data Sources

Specific Advertiser/Campaign

All Data(MediaMind)

100% publisher neutral Benchmarked performance per site Sensitive data is only viewable with

agency/advertiser permissions

© 2010 MediaMind Technologies Inc. | All rights reserved

Useful ways to look at data

▸ Limited to agency/advertisers permission

© 2010 MediaMind Technologies Inc. | All rights reserved

Visual display of data

Select variables Easy to view & compare data

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

smart buying removing needless processes

© 2010 MediaMind Technologies Inc. | All rights reserved

Trafficking Direct to MediaMind Export to DART and

Atlas

IO Management IO creation Electronic Signature Document Storage

RFP Management RFP Submission Building Media Buy

Buying basics

© 2010 MediaMind Technologies Inc. | All rights reserved

Negotiate the best price

Past pricing and performance data are in plain sight

!

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

smart versioning pro intelligent creative optimisation

© 2010 MediaMind Technologies Inc. | All rights reserved

Meant for othernon-interactive media

Creative Wear Out

Difficult to find mass relevancy

Mass-messaging is an out dated concept

© 2010 MediaMind Technologies Inc. | All rights reserved

Smart Versioning

Geo-targeting Publisher keyword

targeting Easy target

audience set-up

Targeting

Audience data Re-targeting Retail catalog Dealership

Versioning

Mass Versioning & Optimization

Speed to market Localization Reduce

production costs

Creative Production

PRO

© 2010 MediaMind Technologies Inc. | All rights reserved

Instantly update any ad

300x200_remote

300x200_sedan

300x200_suv

Get your keys today!

Get your keys today!

© 2010 MediaMind Technologies Inc. | All rights reserved

Retarget and Optimize Messages1. Ad served

2. Interaction - (click)3. Different ad re-served

(message optimized)4. Load several offers

to optimize to best performing

© 2010 MediaMind Technologies Inc. | All rights reserved

Effective, Time-Saving Features

▸ Make mass changes to banner variations via excel and bulk upload for automatic application to campaign

In order to effectively target or optimize a campaign, you needthe ability to definemany versions and

their attributes…quickly

▸ Enables xml data feed to update and dictate the ad content

▸ Update product / offersbased on what’s “hot” one-commerce sites

www.mediamind.com

© 2010 MediaMind Technologies Inc. | All rights reserved

Thank you