MediaMind Overview June 2010

© 2010 MediaMind Technologies Inc. | All rights reserved

Simplify Digital Campaigns

Atif Hameed | Country Manager , Pakistan

June 15th 2010

MediaMind Overview

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

How much time do you spend with your ad server ?“

”


Things are harder than they should be“

”


Current ad server platforms are built on decade old technologies“

”


Foundation built for the future“

”


MediaMindActionable Analytics

Streamlined Ad Serving

Open Workflow

https://www.eyeblasterwiz.com/Admin/general/login.asp


Actionable AnalyticsExtracting meaning out of piles of data


cross-channel results in

real-time

Difficulty:



Campaign Monitor

▸ Analyze behavior in real-time

▸ Optimize on-the-fly

▸ Monitor delivery, performance, set-up, & more

Updated dataevery 15 min


getting useable cross-channel data without hours in excel

Difficulty:



1-Click PowerPoint

▸ Full summary of campaign metrics▸ Customizable content▸ Complete with tables and graph


Difficulty:

Analyze consumer behavior before they convert



Publisher A Publisher B Publisher C Search 1 Search 2 Email 0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

13.29%

1.53% 4.91%

29.33%

13.00% 11.00%

61.57%

75.06%

54.70%

10.91%9.00%

15.00%

Percentage of Impact on ROI ROI (Last Ad)ROI (Full Path)

Analyzing Customer Behavior

▸ "What is most successful path to conversion?"

▸ Optimize budget and media plan for path that delivers the most conversion


1-Click Reporting

Campaign Monitor

Excel Plug-in

Custom Report Services/Builder

Data Feeds

Report Generator

Agency Tools

MediaMind

Open Workflo

w

Actionable

Analytics

Streamlined Ad

Serving


Streamlined Ad ServingFaster & Smarter Campaign Set-up


getting from point A to B

quickly

Difficulty:



Process Guide

Universal Search

Filters

Bookmarking

Preview

“

Five Clicks Into One


Difficulty:


using previewing tools


Preview multiple ads at once

Instantly QA adCollaborate with others

Preview That Gives You the Whole View

View ad info

amit.rahav

no 3d buttons, no round corner - can we use arrowed shape from web site?


Difficulty:


repetitive trafficking tasks


Upload pairs of consistently named

SWFs and GIFs

Assign Clickthru URL to all ads

Hundreds of Banners, Only One Step


optimize creative in

minutes

Difficulty:Difficulty:


optimize creative inminutes


optimize creative inminutes

Difficulty:


Switch Text, Content, or Targeting Instantly

▸ Allows for quick optimizations and changes

▸ Keeps record of any change

▸ Keeps production cost down on revisions

Dynamic Insertion

Dynamic Insertions


Constant browser refreshing

F5

F5F5

F5

F5

F5F5 F5

F5

F5

F5


Difficulty:


One-click screenshots of live

ads delivered in PowerPoint!

“Oh Wow!, Damn! We’ve been dreaming about this”- Liquid Advertising

AdSnap

Automated Screenshots


Difficulty:


the right ad

to the right person

the right time


Targeting and Sequencing

▸ Rotate your rich and standard ads, as well as messages to ensure the best user experience

▸ Set to auto optimize by any metric

▸ Frequency cap by time, placement, and day-part

•Control the sequence, rotation and

frequency of your ads

$€£

Save serving cost and get

better performance


Mass CreationStandard Banner

Ad Snap

Smart Versioning

Excel Trafficking

Quick Access Tools

Universal Tag

Advanced Preview

Workshop for Flash

Rich/Standard Optimization

Agency Tools

MediaMind

Open Workflo

w

Actionable

Analytics


amit.rahav

replace mediamind helvetica with Arialremove radius edges


Open WorkflowIntegrations, services and standards

that go beyond basic ad serving


Difficulty:


getting your data where you want it


Open API

fluid integration


Web-Tracking/Research

• Omniture • Web Trends• Core Metrics• Visistat

Planning / Buying

• Donovan/iDesk• MediaBank

• Medicom Lifeline• IPT

Bid management

• Adwords• Omniture• Clickable• Acquiso

• CoreMetrics

Integration Partners

Campaign Data


Difficulty:


Bridgingdisplay & search


Search and Display Working Together

▸ Manage and measure search and display from MediaMind

▸ Instantly integrate bid management tools

▸ Automatic de-duplication of conversion data

Standard Search

Rich Media

Cross Channel Campaign Results

Campaign type

Cross Channel

Impact Rate

Total Conversions

Display 28.22% 314

Search 60.21% 1261


Validate Display Spend with Search

7x Display Only;3x Search Only

3.3

6.5

23.4

Display Search Search & Display

Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)

Lift in Site Visits

Display only Search only Search & Display

3%

49%

66%

Time Spent on Site


37%

46%

68%

Pages Viewed

Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)

Lift in online purchases

Lift in offline purchases

50%

9%

210%

42%

244%

89%

Increase in Sales

Lift in spend per purchaser in-store

11%

26%

83%

Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007

Increases in average order size


Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006


Advanced Targeting/ Sequencing Global Campaign Management

API

Channel Connect for Mobile

Billing Connect

Channel Connect for Search

Agency Tools

MediaMind

Open Workflow

Actionable Analytics


amit.rahav

dont use helvetica;dont use round corners



Advanced Targeting/ Sequencing Global Campaign Management

API

Channel Connect for Mobile

Billing Connect

Channel Connect for Search

1-Click Reporting

Campaign Monitor

Excel Plug-in

Custom Report Services/Builder

Data Feeds

Report Generator

Mass CreationStandard Banner

Ad Snap

Smart Versioning

Excel Trafficking

Quick Access Tools

Universal Tag

Advanced Preview

Workshop for Flash

Rich/Standard Optimization

Agency Tools

MediaMind

Open Workflow

Actionable Analytics


amit.rahav

helveticaround corner


CONTACT US

PakistanHead Office, Lahore

104-N Block Model Town Lahore,Pakistan.

P. +92-042-3520 3501M. +92 300 846 7020

E-Mail: [email protected]

mailto:[email protected]


Thank you!

MediaMind Overview June 2010

Documents

single separate element

boxes graphic

mediamind technologies

mediamind overview

monitor delivery

actionable analyticsextracting

decade old technologies

piles of data