© 2010 MediaMind Technologies Inc. | All rights reserved Liri Raviv | Product Training Manager May 2011 MediaMind & Omniture Integration (Internal)
Jan 01, 2016
© 2010 MediaMind Technologies Inc. | All rights reserved
Liri Raviv | Product Training Manager
May 2011
MediaMind & Omniture Integration (Internal)
© 2010 MediaMind Technologies Inc. | All rights reserved
▸ Omniture Genesis IntegrationData
Setup
Limitations
FAQs
▸ Omniture Clicks integration
Agenda
© 2010 MediaMind Technologies Inc. | All rights reserved
▸ You will what the Omniture integration provides.
▸ You will know what to do to set up an Omniture integration.
By the end of this session…
© 2010 MediaMind Technologies Inc. | All rights reserved
Omniture Genesis Integration
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Omniture Genesis Integration
Ad Serving and Analysis tool Web Analytics tool
Integration
Report and analyze campaigns across multiple
media
© 2010 MediaMind Technologies Inc. | All rights reserved
Benefits of Integration
MediaMind integration with Omniture will provide agencies and advertisers the following benefits:
More time for reports analysis
and action taking
Less time probing for
data
• Campaign placement
• Creative
• On-site conversion
Better optimize:• Campaign effectiveness
• How campaigns influenced viewer’s behavior on the website
Full picture and understanding of:
© 2010 MediaMind Technologies Inc. | All rights reserved© 2009 Eyeblaster. All rights reserved
End Results: Campaign performance inside Omniture
See ad, placement, site and campaign results inside Omniture
See impression, clicks, interactions and conversion information
© 2010 MediaMind Technologies Inc. | All rights reserved© 2009 Eyeblaster. All rights reserved
Before you start…
• Review costs:
• Make sure to have the agency sign the contract• Get the contract relevant to your region here
MediaMind Costs Omniture Costs
General Note Covering API costs Should be discussed directly with Omniture
Setup Costs No Setup cost Loads of money
Monthly Costs $200 US Loads of money
© 2010 MediaMind Technologies Inc. | All rights reserved
Data
© 2010 MediaMind Technologies Inc. | All rights reserved© 2009 Eyeblaster. All rights reserved
How we transfer data to Omniture
Data is transferred in two parts:
1. Daily Data feed from MediaMind to Omniture, including serving data
2. Real-Time conversion information, triggered by a conversion
Note: This will be available in the SiteCatalyst Suite
© 2010 MediaMind Technologies Inc. | All rights reserved
How it Works – Daily data feed
Sends Advertiser Names
Sends a daily data feed
with Ad Serving Data
© 2010 MediaMind Technologies Inc. | All rights reserved© 2009 Eyeblaster. All rights reserved
Data Transfer – Data Feed
• MediaMind sends a daily data feed to Omniture
• The feed contains the following data:
• Note: there will be no discrepancies here – Omniture uses our data
Fields Metrics
Campaign start date Impressions (delivered)
Campaign end date Clicks
Campaign name / ID CTR %
Placement name / ID Interactions/ Interaction Rate
Site Cost
Ad Name/ ID
© 2010 MediaMind Technologies Inc. | All rights reserved© 2009 Eyeblaster. All rights reserved
Real Time Data Transfer – Conversions
• User converts on the advertiser’s website Omniture code is activated
• Omniture code sends Tag ID to MediaMind
• MediaMind reads the user’s cookie and sends the following data to Omniture:
Fields
Ad ID
Placement ID
Site ID
Impression Time
Ad ID
Placement ID
Site ID
Click Time
Last Impression
Last Click
© 2010 MediaMind Technologies Inc. | All rights reserved© 2009 Eyeblaster. All rights reserved
Conversion logic
• MediaMind does not keep track of the calls to Omniture, or count conversions on our end (unless additional regular conversion tags are implemented)
• As conversion calculations change in Omniture per client setup, and their counting logic is different than ours, in any case MM and Omniture conversion numbers are likely to be different (see Omniture guide)
• Note: retrieving conversions information from Omniture is part of the one tag solution that is in planning.
© 2010 MediaMind Technologies Inc. | All rights reserved
When is this info available?
▸ The data feed transfer - is active as soon as the integration is set up (using the wizard)
▸ Conversion information appears once the site was updated with the new Omniture code
© 2010 MediaMind Technologies Inc. | All rights reserved
Set up
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Integration Setup
By MediaMind:
1. Create a user for the account and ask Support to enables it
2. Create Omniture Integration Conversion Tag in MediaMind
3. Send the required information to the agency/advertiser
By Agency or advertiser:
4. Run Omniture Integration wizard
5. Update the website with new Omniture code
© 2010 MediaMind Technologies Inc. | All rights reserved
Step 1: Request permission for the user
▸ Create a user for the integration on the agency account and give them Omniture permissions (you can also use an existing user of this account)
▸ Send the account and user name information to Support
Note – you must have this permission, otherwise there will be no data transfer!
© 2010 MediaMind Technologies Inc. | All rights reserved
Step 2: Create an Omniture Integration Tag
▸ Create a new conversion tag for the desired advertiser
▸ Select the tag type to be Omniture Integration
▸ All tag information is automatically created
Note:
- Omniture tags cannot be deleted
- Code cannot be generated for these tags
© 2010 MediaMind Technologies Inc. | All rights reserved
Step 3: Send the information to the agency
▸ They will need this information to run the wizard:MediaMind User Name (permitted to run the integration)
MediaMind Password
Advertiser ID
Conversion Tag ID
Eyeblaster Time Zone (EST or Additional)
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Step 4: Running Omniture Integration Wizard
▸ The agency can access the wizard from their Omniture Suite (Appear under Genesis)
▸ Who will run this? May be different in each case.
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Step 4: Running Omniture Integration Wizard
Click here to see a detailed walkthrough
in the appendix
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Step 5:Updating Website with Omniture Code
▸ New Omniture Code is created by the wizard and received by Email
▸ The Advertiser’s website is updated with the new codeUsually done by a Webmaster
Note: our conversion code does not need to be on the page, but the advertiser site needs to be updated with the new Omniture code libraries
Advertiser’s Page
Omniture Code
© 2010 MediaMind Technologies Inc. | All rights reserved
Limitations
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What are the current limitations?
▸ The list of available metrics is finite and can’t be tailored
▸ Multi-account GCM is not supported (campaigns or conversions)
▸ 3rd party tracking for conversions cannot be used in this integration
▸ Search data is not available
▸ Display data is available in Omniture’s reporting system, however Omniture’s data is not available in MediaMind’s system
© 2010 MediaMind Technologies Inc. | All rights reserved
FAQs
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What if MediaMind Tags are on the Website?
▸ There is no need to implement MediaMind Tags on the Advertiser’s website.
▸ However, if MediaMind Tags are already implemented on the Advertiser’s website, there is no need to remove the tags
▸ The Omniture Integration will work as before
Note: The data in Eyeblaster and in Omniture will be different, as the metrics are calculated in a different way in each system
© 2010 MediaMind Technologies Inc. | All rights reserved
Only discuss integration when Omniture is on the site or web analytics is being discussed
When to bring up integration?
• When the client brings this up
• If the clients has already an Omniture integration we must step in as we have the best ad serving integration
• If web analytics is being discussed
© 2010 MediaMind Technologies Inc. | All rights reserved
Clicks Integration
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Click tracking
▸ The same type of information integration that is often used for web analysis
▸ Manual integration - you can add tokens to the click tracking URL that Omniture tags on the site will be able to read
▸ Omniture will know of clicks and some information about them
▸ Read about token implementation here
Note: Method is prone to large click discrepancies
© 2010 MediaMind Technologies Inc. | All rights reserved
Clicks integration
▸ To know the full campaign information you can set up in Omniture upload of excel files with this information
▸ Omniture offers this as a service (called Saint)
▸ In general – click integration is time consuming and error prone, and prone to discrepancies
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
▸ You will know what types of integrations are available for Omniture and what they will give the client
▸ You will know what to do to set up an Omniture integration.
By the end of this session…
© 2010 MediaMind Technologies Inc. | All rights reserved
Thank you!
Appendix 1: Technical Information
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Data Transfer – Conversion Information
http://bs.serving-sys.com/BurstingPipe/ActivityServer.bs?cn=as&vn=omn&activityID=[cID]&advID=[aID]&var=[VAR]&rnd=[RAND]
© 2010 MediaMind Technologies Inc. | All rights reserved
Data Transfer – Conversion Information
var s_1_Integrate_Eyeblaster_ACM_get_0 = {
"lastImpId": 1409644, Ad ID
"lastImpSId": 1533, Site ID
"lastImpPId": 780167, Placement ID
"lastImpTime": 1242121320, Impression Time
"lastClkId": 1409644, Ad ID
"lastClkSId": 1533, Site ID
"lastClkPId": 780167, Placement ID
"lastClkTime": 1242121380, Click Time
"errorCode": "" }; Error Code
Appendix 2: Omniture Integration Wizard
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Drag Eyeblaster’s logo into an available
empty spot
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Name the Eyeblaster
integration (only a naming
convention)
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Input information
from Eyeblaster’s
system
Choose Eyeblaster’s
Time Zone you would like to see
data in
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Mapping SiteCatalyst’s
eVars – will be done with
Omniture’s help
Naming alignment
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Naming convention
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More naming conventions
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Review the wizard. Make
sure all is properly set
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Mission accomplished!