© 2010 MediaMind Technologies Inc. | All rights reserved Video Opportunity Apichakris Kalambasuta Country Consultant (TH) Mediamind (Thailand) [email protected]
WWTH 12.0 VDO Advertising - MediaMind
Jan 20, 2015
A review of VDO advertising trends and stats in Thailand by Apichakris Kalambasuta, Country Consultant Thailand, MediaMind (Thailand)
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
© 2010 MediaMind Technologies Inc. | All rights reserved
Video OpportunityApichakris Kalambasuta
Country Consultant (TH)
Mediamind (Thailand)
© 2010 MediaMind Technologies Inc. | All rights reserved
Digital Advertising Platform
Agencies/Advertisers
DisplayBanner
Search Facebook Mobile Video
Serve Ads & Measure ads
Monitor & consolidated
report
© 2010 MediaMind Technologies Inc. | All rights reserved
Digital Measurement in 2012 (TH)
8.8 Billion times
(+43%) from 2011
© 2010 MediaMind Technologies Inc. | All rights reserved
2013 projected Digital spending
ทีม่า: DAAT report 2012
4.5 Billion THB
© 2010 MediaMind Technologies Inc. | All rights reserved
Display, 55.34%
Search, 13.21%
Social, 7.96%
Creative, 18.39%
Mobile, 1.79%
Others, 3.30%
2012 Spending by Discipline
ทีม่า: DAAT report 2012
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
+742 M THB worth media 2013
Video:
ทีม่า: Mediamind accounts research
© 2010 MediaMind Technologies Inc. | All rights reserved
19%
15%
12%
29%
23%
18%
30%
33%
20%
0%
5%
10%
15%
20%
25%
30%
35%
19-24 ปี 25-39 ปี 40 ปี ขึน้ไป
2010
2011
2012
อตัราการชมรายการทวีผีา่นช่องทางออนไลน์จากกลุม่ผู้บรโิภคทีใ่ช้ส่ือออนไลนใ์น 7 วนัทีผ่า่นมาในเขตกรุงเทพและหวัเมอืง
ทีม่า: Nielsen Media Index 2010-2012
© 2010 MediaMind Technologies Inc. | All rights reserved
19%
15%
12%
29%
23%
18%
30%
33%
20%
0%
5%
10%
15%
20%
25%
30%
35%
19-24 ปี 25-39 ปี 40 ปี ขึน้ไป
2010
2011
2012
อตัราการชมรายการทวีผีา่นช่องทางออนไลน์จากกลุม่ผู้บรโิภคทีใ่ช้ส่ือออนไลนใ์น 7 วนัทีผ่า่นมาในเขตกรุงเทพและหวัเมอืง
ทีม่า: Nielsen Media Index 2010-2012
All Age group Watch more TV Online
In 2012
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher in Video Era (Things you need to know)
- TH Video inventory is under supplied
- You can charge premium $$$
- Make sure it’s original content (Most brand prefer this)
- Prepare your player to accept 3rd pertytracking
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
VAST Video Ad Serving Template
VPAID Video Player-Ad Definition
New termsNon Interactive(Just simple video)
Interactive
© 2010 MediaMind Technologies Inc. | All rights reserved
http://VPAID.mediamind.com
DEMO
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2012 MediaMind | A division of DG | All rights reserved
CTR by format 2012
In-stream Video beats all display formats
© 2012 MediaMind | A division of DG | All rights reserved
VAST CTR Trend 2011-2012
© 2012 MediaMind | A division of DG | All rights reserved
Video Completion rate (In-Banner VS In-stream)
© 2010 MediaMind Technologies Inc. | All rights reserved
Advertisers in Video Era
- Consumer consume more digital TV
- Measure more than click! (eg:Unique viewer, overlap, Video complete)
- Prepare for VPAID
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher Advertiser
- ~700M THB waiting
- VAST/ VPAID player
User consume more In-Stream
User click on In-stream
User complete Video view
Get Ready for
VPAID!!
© 2010 MediaMind Technologies Inc. | All rights reserved
Related Documents
