How to plan a social media campaign for your business

Creating a social media campaign for your business

Advantages:•Drive traffic to website

•Establishes you as an expert

•Creates a buzz about your brand

•Improves SEO

•Nurtures relationship with customers

= More sales

Disadvantages:•No control on what people are saying about your brand.

•Unable to have absolute control of the message.

•Whether you are doing it or not people could still be talking about you…

•“Accidentally outsourcing the building of your brand”

Social Media Disasters!!

http://www.youtube.com/watch?v=XO6SlTUBA38&feature=related

The response from customers…

http://www.youtube.com/watch?v=LhR-y1N6R8Q&NR=1

Social Media Disasters!!Domino’s Pizza:

•Weren’t monitoring social media.

•Initial response bad “Only on a few blogs”

•Eventual solution good: Using same media that attacked them to address issue.

Social Media Disasters!!

http://www.youtube.com/watch?v=7l6AJ49xNSQ

4 steps to social media campaign:

1. Monitoring

1. Monitoring:

•What are people saying about your brand?

•What are people saying about your competitors?

•What are people saying about your industry?

•Who are the main influencers in your field?

•What are the trends in your area?

•What is the sentiment about your industry?

1. Monitoring:Free Tools:

1. Monitoring:Free Tools:

1. Monitoring:Free Tools:

4 steps to social media campaign:

1. Monitoring

2. Planning

Planning:

• Strategy?

• How to reach the influencers?

• Which tools?

• How personal do you want to be?

• How much do you want to engage?

• What are your goals?

• Crisis management

4 steps to social media campaign:

1. Monitoring

2. Planning

3. Implementation

Implementation• Blogging –Other people’s blogs

• Twitter – Facebook –Linkedin –Bebo –MySpace

• YouTube –Flickr

• Forums

• Webinars

• Your own website

• Your own social network

4 steps to social media campaign:

1. Monitoring

2. Planning

3. Implementation

4. Evaluation

Evaluation

• Monitor

• Are you achieving goals?

• What is working / not working?

• What else will your fans / followers do for you?

• Adjust and return to step 1!!

Good social networking:

Good social networking:

Good social networking:

Good social networking:

Good social networking:

http://www.facebook.com/pages/Hairy-Baby/20379962148?ref=tshttp://www.facebook.com/wholefoods

Email me: amanda@spiderworking.com

Phone me: 01 442 9410

Skype me: spiderworking.com