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Creating a social media campaign for your business
24

How to plan a social media campaign for your business

Sep 06, 2014

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Business

How to put together a social media marketing campaign for your business.
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Page 1: How to plan a social media campaign for your business

Creating a social media campaign for your business

Page 2: How to plan a social media campaign for your business

Advantages:•Drive traffic to website

•Establishes you as an expert

•Creates a buzz about your brand

•Improves SEO

•Nurtures relationship with customers

= More sales

Page 3: How to plan a social media campaign for your business

Disadvantages:•No control on what people are saying about your brand.

•Unable to have absolute control of the message.

•Whether you are doing it or not people could still be talking about you…

•“Accidentally outsourcing the building of your brand”

Page 4: How to plan a social media campaign for your business

Social Media Disasters!!

http://www.youtube.com/watch?v=XO6SlTUBA38&feature=related

Page 5: How to plan a social media campaign for your business

The response from customers…

http://www.youtube.com/watch?v=LhR-y1N6R8Q&NR=1

Page 6: How to plan a social media campaign for your business

Social Media Disasters!!Domino’s Pizza:

•Weren’t monitoring social media.

•Initial response bad “Only on a few blogs”

•Eventual solution good: Using same media that attacked them to address issue.

Page 7: How to plan a social media campaign for your business

Social Media Disasters!!

http://www.youtube.com/watch?v=7l6AJ49xNSQ

Page 8: How to plan a social media campaign for your business

4 steps to social media campaign:

1. Monitoring

Page 9: How to plan a social media campaign for your business

1. Monitoring:

•What are people saying about your brand?

•What are people saying about your competitors?

•What are people saying about your industry?

•Who are the main influencers in your field?

•What are the trends in your area?

•What is the sentiment about your industry?

Page 10: How to plan a social media campaign for your business

1. Monitoring:Free Tools:

Page 11: How to plan a social media campaign for your business

1. Monitoring:Free Tools:

Page 12: How to plan a social media campaign for your business

1. Monitoring:Free Tools:

Page 13: How to plan a social media campaign for your business

4 steps to social media campaign:

1. Monitoring

2. Planning

Page 14: How to plan a social media campaign for your business

Planning:

• Strategy?

• How to reach the influencers?

• Which tools?

• How personal do you want to be?

• How much do you want to engage?

• What are your goals?

• Crisis management

Page 15: How to plan a social media campaign for your business

4 steps to social media campaign:

1. Monitoring

2. Planning

3. Implementation

Page 16: How to plan a social media campaign for your business

Implementation• Blogging –Other people’s blogs

• Twitter – Facebook –Linkedin –Bebo –MySpace

• YouTube –Flickr

• Forums

• Webinars

• Your own website

• Your own social network

Page 17: How to plan a social media campaign for your business

4 steps to social media campaign:

1. Monitoring

2. Planning

3. Implementation

4. Evaluation

Page 18: How to plan a social media campaign for your business

Evaluation

• Monitor

• Are you achieving goals?

• What is working / not working?

• What else will your fans / followers do for you?

• Adjust and return to step 1!!

Page 19: How to plan a social media campaign for your business

Good social networking:

Page 20: How to plan a social media campaign for your business

Good social networking:

Page 21: How to plan a social media campaign for your business

Good social networking:

Page 22: How to plan a social media campaign for your business

Good social networking:

Page 23: How to plan a social media campaign for your business

Good social networking:

http://www.facebook.com/pages/Hairy-Baby/20379962148?ref=tshttp://www.facebook.com/wholefoods

Page 24: How to plan a social media campaign for your business

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Skype me: spiderworking.com