How to campaign using social media

Using Social Media For Using Social Media For Cost Effective Cost Effective Campaigning Campaigning

What is Social Media?

Hearing Unheard Voices

Who are we?

HUV Website

• Showcasing Best Practice • Campaigning Tools

www.ukyouthhearingunheardvoices.org

HUV Social

Quick Thinking

What is campaigning; and why is it important to involve young people

in it?

Accessible Timetables Campaign

http://www.ukyouthhearingunheardvoices.org/smartweb/campaigns/campaign-spotlight/2

Discussion

In your groups discuss why you think social

media is so popular with young people – what is

it that makes it so appealing?

Why Is Social Media Appealing….

• Facebook– Easy to use– Can upload and tag pictures, and see friends pictures– Find friends– Keep in touch with people who don’t live near– Play games

• YouTube– Listen to and watch music tracks and videos– Can see emotions in videos – Can comment on videos– Can upload home videos and stuff from your phone

• Twitter– Look at what the celebrities are doing – gossip– Can contact celebs

Campaigning through Facebook

Save LGYM Campaign

• Strategy to raise awareness of the threat of LGYM being closed– Groups created quickly– Safety features customised to allow for anonymity

• 800 supporters in less than 5 days – Young people can quickly join, invite their friends

family to join. – ‘Snowball’ effect

• Organised a public meeting • Over 100 young people left testimonials and

messages of support, which clearly showed how the group is valued.

Campaigning Through Twitter

Top Tweet tips1. Direct your followers to a website/blog where they can get

more info about your campaign2. Twitter search for people relevant to your campaign and

follow them. Be careful who you follow – tweeters may judge you by who you follow

3. Engage in conversations through @replies, 4. Look for potential people to partner up with who have the

same campaign aims: re-tweet their updates, get them to re-tweet yours etc…

5. Create a #hashtag for your campaign, which will allow your campaign to be easily searched for throughout the whole of twitter

6. Don’t tweet for the sake of an update – keep it relevant, and original, catch peoples eye’s!

7. Be creative – update through pictures, videos, Twitpic and Twitvid will liven up your tweets.

8. Download a desktop client e.g. Tweetdeck. It will bring your newsfeed, @replies and search all into one place

9. To be successful keep in honest and transparent.

Youtube

http://www.youtube.com/user/antibullyingkids#p/a/u/0/ROfqH4rRETY

Any Questions?

Thank You for listening !