LCmediaHouse Case study – Little Kangaroos, Holi Contest LCmediaHouse
#ColorsOKPlease How to use festivals for social media campaign in India
Sep 08, 2014
Social Media Case Study: Little Kangaroos, Holi Campaign #ColorsOkPlease on Facebook
Brand Name : Little Kangaroos
Agency Name : LCmediaHouse
Objective: The campaign, which took off on Facebook wished to take the participants down the memory lane, of their very first Holi experience with their children
Execution:
#ColorsOkPlease, a Holi special contest run on Facebook on behalf of Little Kangaroos by LCmediaHouse was not only a grand success but also received amazing response from the contestants, grabbing equal attention at the same time.
First, the cover photo of the page was changed, after which teaser images were posted on the page to arouse curiosity amongst the people. The instructions and the actual contest details were soon revealed via posts, after which the interest level shot up, converting itself into participation.
The contest was aimed at the participants, sharing their stories and pictures of their very first Holi experience with their own beloved children, using the hashtag, #ColorsOkPlease.
#ColorsOkPlease contest reached out to many people and the likes for the page began to increase. This contest saw many enthusiastic participants, who not only shared their heart-warming stories but also thanked the platform for taking them down beautiful memory lanes.
The winner received an exclusive designer wear from Little Kangaroos.
Results
Total People Reached: 3,94,400
Page Likes gained: 800
Total people talking about it: 1566
Total Entries: 52 Entries
Time: 3 days
Brand Name : Little Kangaroos
Agency Name : LCmediaHouse
Objective: The campaign, which took off on Facebook wished to take the participants down the memory lane, of their very first Holi experience with their children
Execution:
#ColorsOkPlease, a Holi special contest run on Facebook on behalf of Little Kangaroos by LCmediaHouse was not only a grand success but also received amazing response from the contestants, grabbing equal attention at the same time.
First, the cover photo of the page was changed, after which teaser images were posted on the page to arouse curiosity amongst the people. The instructions and the actual contest details were soon revealed via posts, after which the interest level shot up, converting itself into participation.
The contest was aimed at the participants, sharing their stories and pictures of their very first Holi experience with their own beloved children, using the hashtag, #ColorsOkPlease.
#ColorsOkPlease contest reached out to many people and the likes for the page began to increase. This contest saw many enthusiastic participants, who not only shared their heart-warming stories but also thanked the platform for taking them down beautiful memory lanes.
The winner received an exclusive designer wear from Little Kangaroos.
Results
Total People Reached: 3,94,400
Page Likes gained: 800
Total people talking about it: 1566
Total Entries: 52 Entries
Time: 3 days
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Transcript
LCmediaHouse
Case study – Little Kangaroos, Holi Contest
LCmediaHouse
For Holi, the magical festival of color and love, we wanted to do something special for our customers on Little Kangaroos Facebook page. We wanted to become a part of their festivities just as much as we wanted them to be a part of ours.
We not only wanted to entertain them and have an engaging yet happening contest, but we also wanted to give the lucky winner of a chance to win an original designer wear from Little Kangaroos. We wanted to remind them of the joyous moments of their kid’s first Holi, as it’s always special.
And so, we began our colorful contest, a HOLI one at that..
Objective
LCmediaHouse
… named #ColorsOkPlease …!
LCmediaHouse
Prospective participants were kept on their toes with colorful and interesting teasers. So when was the #ColorsOkPlease Contest set to begin?
LCmediaHouse
#ColorsOkPlease contest basically wished to interact with participants, by having them post pictures of their kids very first HOLI along with the wonderful story that came with it.
LCmediaHouse
The rules and regulations for #ColorsOkPlease were quiet simple as the sole aim of this contest was to have maximum fun walking down the memory lanes of the very 1st Holi celebrations with ones child!
LCmediaHouse
LCmediaHouse
#ColorsOkPlease contest began on the 14th of March 2014, and ran its course till the 18th of March, where the name of the winner was
declared the very next day, on the 19th of March.
Overview
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Some of our very active and happy-go-lucky contestants:
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Comments were pouring for every post…
LCmediaHouse
#ColorsOkPlease contest was a brilliant success and we had an amazing time going through the beautiful heart warming entries, just as much as the participants enjoyed sending them to us.
.. And then we got our one lucky winner..
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…. Ms. Bineeta Joshi LCmediaHouse
Total People Reached: 3,94,400
Page Likes gained: 800
Total people talking about it: 1566
Total Entries: 52 Entries
LCmediaHouse
Thank you!
LCmediaHouse
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