Campaign on Social Media How to Successfully Run a...Campaign on Social Media Animikii Indigenous Technology Who are you talking to? How do they talk? What do they like? What do they

How to Successfully Run a Campaign on Social Media

Animikii Indigenous Technology

● Who are you talking to?● How do they talk?● What do they like?● What do they do?

Step 1: Audience

Make sure your goals are SMART● Specific● Measurable● Assignable ● Relevant● Time-based

Step 2: Goals

Get creative!● Use a multi-channel approach● Find (and use) influencers● Be engaged● Research competitors● Use your brand

Step 3: Strategies

Use a content calendar to plan your posts.● Plan multiple campaigns at once● See the “big picture”● Spontaneity is great, but planning is a lot less

stressful!

Step 4: Plan

Let’s do this!● Save time by using something like Buffer● Stay alert for engagements● Take note of what seems to work and what

doesn’t● Don’t be afraid to adapt and deviate

Step 5: Launch

You did it!● What worked and what didn’t and why?● If I were to do it again, what would I do?● Lessons learned?● Did I accomplish my goals? Why or why not?

Step 6: Analytics

● Videos > Graphics > Text● EVERYTHING is potential content● Plan ahead● Go mobile● Be spontaneous● Don’t force it

Social Media Tips & Tricks

Animikii Inc.

210-1100 Admirals Rd.

Victoria, BC V9A 2P6

Thank You, ĩsniyés.

(877) 589-2899

[email protected]

www.animikii.com