Corporate Branding

November 2006

Corporate Branding

Working from the Inside… Out!

November 2006

November 2006

November 2006

November 2006

A Brand is a Promise

A promise to the customer of the functional and emotional benefits they can expect when they experience the products, services and people of the organization

November 2006

What is a brand?

The Brand Promise The Brand Experience The Mark

November 2006

What comes to mind?

November 2006

What is Corporate Branding?

Aligning corporate strategy, culture, employee behaviour and business processes to deliver the brand promise and drive business results.

November 2006

The Real World of Successful Corporate Branding…

November 2006

Mission: To enrich the lives of everyone in WestJet's world

by providing safe, friendly, affordable air travel.

Vision: WestJet will be the leading low-fare airline that:

             People want to work with...             Customers want to fly with...             and Shareholders want to invest with.

November 2006

The West Jetters

We are positive and passionate about everything we do.

We take our jobs seriously, but not ourselves. We are friendly and caring toward our People

and our Customers, and we treat everyone with respect.

We are team WestJet!

November 2006

The Real World of Successful Corporate Branding

November 2006

We fulfill dreams through the experience of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.

November 2006

The Brand

Quality Traditional styling Build a brand community Give people a reason to buy-in Extend the brand Extend the enterprise Add value

November 2006

The People