ConnectIN San Francisco - Small but Mighty, Small Teams with Big Ambitions

  Alyssa Merwin  Head of Relationship Management   LinkedIn

Welcome

#InTalent

  Kyle Poll  Regional Sales Manager  LinkedIn

Big Recruiting Success for Small Teams

#InTalent

  Natalie Miranda   Sr. Manager, Recruitment Product Consulting  LinkedIn

Small but MightyThe power of smal l teams with big ambit ions

#InTalent

Your authenticTalent Brand

Compellingjob postings

Search excellence

Engagingoutreach

Automated

Proacti

ve

#InTalent

Talent Brand is the foundation

that fuels success inall your recruitment endeavors

Talent Brand changes the game

Tight turning radius

Rapid acceleration

Objective Requirements Advantage

Executive buy-in & support

Arm yourself with data

Bring partners to the table

Gain access and make a compelling case

Repeat until strong support is achieved

SMB

The Talent Brand Roadmap

Objective Requirements Advantage

Executive buy-in & support

Arm yourself with data

Bring partners to the table

Gain access and make a compelling case

Repeat until strong support is achieved

SMB

Listen & learn

EmployeesOutsideDetermine key strengths and challengesOpenly address what you learn

SMB

The Talent Brand Roadmap

Objective Requirements Advantage

Executive buy-in & support

Arm yourself with data

Bring partners to the table

Gain access and make a compelling case

Repeat until strong support is achieved

SMB

Listen & learn

EmployeesOutsideDetermine key strengths and challengesOpenly address what you learn

SMB

Craft your approach

Be realBe personalBe braveBe consistent

SMB

The Talent Brand Roadmap

Objective Requirements Advantage

Executive buy-in & support

Arm yourself with data

Bring partners to the table

Gain access and make a compelling case

Repeat until strong support is achieved

SMB

Listen & learn

EmployeesOutsideDetermine key strengths and challengesOpenly address what you learn

SMB

Craft your approach

Be realBe personalBe braveBe consistent

SMB

Promote & engage

Help your employees to shineEvery touch point mattersHiring managers aligned Coherent engagement across social media platforms

SMB

The Talent Brand Roadmap

Objective Requirements Advantage

Executive buy-in & support

Arm yourself with data

Bring partners to the table

Gain access and make a compelling case

Repeat until strong support is achieved

SMB

Listen & learn

EmployeesOutsideDetermine key strengths and challengesOpenly address what you learn

SMB

Craft your approach

Be realBe personalBe braveBe consistent

SMB

Promote & engage

Help your employees to shineEvery touch point mattersHiring managers aligned Coherent engagement across social media platforms

SMB

Measure & adjust

In-houseOnlineTalent Brand Index

Mixed

The Talent Brand Roadmap

Some branding tips for smaller businesses

Take a stand. Believe in something. Wear it on your sleeve.

Some branding tips for smaller businesses

Clearly enunciate your unique employee value proposition

Some branding tips for smaller businesses

You don’t need to appeal to everyone.You don’t WANT to appeal to everyone.

Some branding tips for smaller businesses

Embrace transparency

Your authenticTalent Brand

Compellingjob postings

Search excellence

Engagingoutreach

#InTalent

You have the

opportunity to stand out

To defyconventional wisdom

To dare to

be diff erent

To let your

brand soar

Compelling Job Postings

1. Save the creativity for the description, NOT the titleUse standard terms in the title to improve match quality

2. Speak the candidate’s languageWrite like you would speak to your ideal candidate

3. Highlight the position’s impactExcite candidates with specific project examples

4. Use an accessible, engaging, mobile friendly format Short sentences. Short paragraphs. Eye catching design.

#InTalent

Give high priority positions extra oomph

Sponsor jobs for top placement with the right audience

More applies with Sponsored Jobs

50%

Shine a giant spotlight

on what makes your

company amazing

Your authenticTalent Brand

Compellingjob postings

Search excellence

Engagingoutreach

#InTalent

Common searches yield common results

cl imb a l i t t le h igher up the talent tree

Boolean basics

A AND B A NOT BA OR B

A

B

A

B

A

B

Search best practices

project manager “project manager”

engineer NOT director

(engineer OR engineering) AND (manager OR director OR lead)

vp OR “v.p.” OR “vice president”

sales AND (associate OR representative OR rep OR specialist OR consultant)

“account executive”

“sales executive”

“business development manager”

“account manager”“territory manager”

“business development executive”

≠

Think about different ways people may state their:

Ski l ls

Company Name

Industry

Title

If you don’t,

many great candidates

will simply disappear

Most easily found profile

Best candidate

Especially in high-demand fields where easily found people with great profiles may be frequently contacted

≠

#InTalent

Saved (and shared) searches

Let us do the work for you

People you may want to hire

Similar profiles

Your authenticTalent Brand

Compellingjob postings

Search excellence

Engagingoutreach

#InTalent

Avoid careless mistakes

Check out the LinkedIn Talent Blog for more best practices

Spelling mistakesHe works forLinkedInHe’s an engineer not a biz dev guy

Bizarre punctuation alert.

The 8 Golden Rules of InMail

1 Grab attention

2

3

4

5

6Show you are selective

Be conversational and brief

Listen well

Focus on goals, not the job

Leverage content

Be patient

Include a call to action

7

8

#InTalent

Your authenticTalent Brand

Compellingjob postings

Search excellence

Engagingoutreach

Automated

Proacti

ve

Four areas of focus for BIG results

Questions?

#InTalent