Earth Hour | ConnectIn Singapore 2014

#connectinsg

Power to Change Is In Your Hands

Andy Ridley

Co-founder

Earth Hour

Andy Ridley

Twitter: @earthhourandy #ConnectinSG

Get the right people.

Build an environment that brings the most out of them...

And you can change the world

Earth Hour Video

Possibility: To utilise the power of people and brands to

create incredible outcomes for our world

© Andy Ridley

© Thomas La Mela / Shutterstock.com

© Reuters

Seize opportunity

© Andy Ridley

© Google Search Results on May 15, 2013

Images from the Internet / corporate websites © Images from the Internet / auto company websties

Empower

Empower People

Take Off

© Andy Ridley

181822

India

Indonesia

India

Indonesia

Swaziland

181822

Latin America

181822 UAE RUSSIA

181822 Australia

Singapore

COUNTRIES 162

BRAZIL RUSSIA INDIA INDONESIA CHINA SOUTH KOREA

AD REACH / IMPRESSION

2.8+ BILLION*

DIGITAL INTERACTIONS / ENGAGEMENT ON THE NIGHT

18.9MILLION*

TRACKED DIGITAL FOOTPRINT

345MILLION*

Over 7000 cities

Twitter Statistics for @earthhour during

final week of campaign

• 182 million impressions

• 36,380 retweets

• 14,850 new followers

• 26,080 mentions of

@earthhour

‘Happy

Earth Hour’

Trending

Worldwide

GLOBAL MEDIA SUPPORT ACROSS ASIA PACIFIC, EUROPE, MID. EAST, AFRICA, S. & N. AMERICA

Argentinian Marine Protected Area 29 times the size of NYC

We Love Cities Shark Savers

Empower

Empower People

Persistence

© Jimmy Lopes | Dreamstime.com

© Robert Swan / Leaders for Business

“The greatest threat to our planet is the belief that someone else will save it.”

– Robert Swan, explorer

Dream Big

[email protected]

#connectinsg