Page 1 Kasey Hurlbu, @kaseyhurlbu, Kasey Hurlbu, CH2M HILL Global Brand Manager do something awesome Page 2 divorce brand from a marketing vs. talent mindsetPage 3 Page 4 begin the journey of a thousand conversationsPage 5 Page 6 defy the silosPage 7 Page 8 make brand the yin to strategy’s yangPage 9 Page 10 be the heroPage 11 Page 12