Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- ConnectIn Dubai 2015

Abbé Felters

HR & Admin Manager

Action Impact

Premila Braganza

Head of HR

dmg events Middle East

& Asia

Driving a Successful Talent Strategy

with LinkedIn as a Small and

Midsized Company

What are we?

Creative-led

Brand Experience Agency

Our Industry

Not 9 to 5 Freelancers

What kind of talent do we look for?

Carnivores Reptiles Herbivores Rodents

Who manages it?

Just me!

Why LinkedIn?

Employer Branding

Job Posts

Recruiter License

Our LinkedIn Solution

① Stopped using recruitment agents

with immediate effect

② Get all employees connected to the

right company page to maximize

your Employer Branding

③ Get your JD’s up to date and look

at keywords

What did we do first?

You have the power… create a system which works alongside your internal process and make your life

simple and logical if you are like me!

Then we created our own

workflow process

And allocated Hiring

Managers

Shortlist Job Post Hiring

Manager

Head of departments

Interview

process HR

Employer Branding

Careers Page

Our culture

How we use LinkedIn recruiter

Headhunting

(FTE’s & Consultants)

Job Posts

Challenges

① Selling LinkedIn into the business

② Time consuming

③ Technical issues

Successes

① People hired

②Money Saved

③ Increased followers on LinkedIn

④ Company profile raised

Action Impact Stats

Company Page

171 Visits per month

+165% Growth in company presence

Our followers

9011 March 2015

507 August 2013

Hello, I am…

Premila Braganza

Head of HR

dmg events Middle East & Asia

dmg events Middle East & Asia is an international exhibition and publishing

company.

Who we are & What we do

global energy construction hospitality interior industries coatings digital marketing

Our Current Landscape

175 FTE

40% Tenure of 3 years & over

32% Tenure of less than 12 months

Why LinkedIn?

To engage with

our talent

community

Promote our

employer

brand

Help us with

talent

acquisition

Reduce our

recruitment

costs

A set of attributes, often intangible

• that makes a business distinctive,

• promises a particular kind of employment

experience, and

• appeals to those people who will thrive and

perform best in its culture.

What is an Employer Brand?

Business is all about people, people, people.

- Richard Branson

3,724 4,291

4,878

5,758 5,923 6,084

6,767 7,379

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Total Followers

234

587 587

880

185 181

683 612

-

100

200

300

400

500

600

700

800

900

1,000

New Followers

Inspirational Quotes Employee Testimonials

New Hire Feedback Celebrate our High Potentials

Position ourselves as

Thought Leaders Advocate work life balance

Talent Acquisition

Direct 15% Dubizzle

10%

LinkedIn 8%

Referrals 38%

Agency 23%

Ex-employee

6%

Oct 13 – Sept 14

Direct 25%

Dubizzle 3%

LinkedIn 14%

Referrals 16%

Agency 28%

Ex-employee

14%

Oct 14 – To Date

Direct 17% Dubizzle

7%

LinkedIn 2%

Referrals 50%

Agency 24%

Oct 12 – Sept 13

Best Practices

for Job Posts

Promote

your talent

brand

Use a

standard job

title Be

specific

Write creative

job

descriptions

2 Easy Tips to Implement

• Make the best of your captive

audience during induction

• Harness the power of numbers

Great things in business are never done by one person.

They’re done by a team of people.

- Steve Jobs

Small Business

Recruiting & Hiring:

The Ultimate LinkedIn Guide