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No Big Data - But Right Questions!
by Lutz Finger
Philosophy of Today: Data’ism
so
urc
e: g
oo
ge
tre
nd
s
Searc
h
Fre
quency
Time
It’s all about Patterns
Success Stories All Over...
Benchmark Recommendation & Filter Predict
“Big Data is bullshit.” Harper Reed, CTO at Obama for America
Despite that…
We could have predicted this…
Do we want Big Data?
Petabyte
No! We want Small Data!
Petabyte
Byte
We want actionable
Insights!
? Actionable
Insights
Is the
Hardest
Part
Your Companies company_name profile_viewer_
l1m
non_employee_follow
er_cnt
cmp_page_view
er_l1m
inmails_sent_
l1m
Amazon - profile views 456805 1078127 31686 89245
Salesforce - non employee follower 229050 405356 19610 9621