MBA PROJECT LIST 1. 2. 3. ANALYSIS ON PREPAID MARKET & RETAILERS” OFFERED BY RELIANCE INFOCOMM LIMITED FINDING HAVELL'S POSITION IN THE SWITCHGEAR INDUSTRY MARKET…
“GRANDMA’S FRIDGE IS COOL” – THE MEANING OF RETRO BRANDS FOR YOUNG CONSUMERS Andrea Hemetsberger * Christine Kittinger-Rosanelli * Barbara Müller * ABSTRACT This…
Is Television advertising the right channel to promote targeting children in rural China? 1 Contents Contents........................................................................................................................2…
Café COFFEE DAY By: Anchal Goel Introduction • Café Coffee Day (CCD) pioneered the café concept in India in 1996 Initially known as Amalgamated Bean Coffee Trading Company…
1. IPTV the journey to personalized TV 2. Contents:Introduction The digital natives are growing up A completely new consumer experience Ready for Personalized TV The road…
CHAPTER 1 An Introduction to Consumer Behavior A frame work of consumer behavior Internal influences External influences Internal influences Personality Self concept Life…