Case Study Manali Pradhan Geetesh Dodwani Anagh Mahajan Ashish Gunjal Ajinkya Navare Flagship brand of GlaxoSmithKline (GSK) 135-year-old brand 12 billion Brand (1200 crore…
Slide 1 Gradually, the brand extended itself to products catering to a different Target Audience Horlicks Lite variant for old Horlicks Junior Horlicks Women…