Aarong Showcasing Bangladesh 13 March 2008 “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” - Marcel Proust Who are we and…

Case Study Manali Pradhan Geetesh Dodwani Anagh Mahajan Ashish Gunjal Ajinkya Navare Flagship brand of GlaxoSmithKline (GSK) 135-year-old brand 12 billion Brand (1200 crore…

1. Agenda • • • • • • • • •Executive Summary The Problem Research Methodology Data Analysis Positioning Brand Identity Communication Trade Marketing Wrap…

` New Brand positioning ± Will it yield desirable results in the future? Rebranding issues in terms of future positioning of UNICEF Perceived Brand Image among the general…

1. 363 W. Erie, Suite 400EChicago IL 60654(312) 787-8300(312) 787-8333www.avenue-inc.comBob Domenz, [email protected]©2012 Proprietary and Confidential. This document…

1. I. Chapter Objectives II. Advertising Strategy i. Purposes of Advertising III. Advertising Objectives i. To inform target customers ii. To persuade target customers V.…

1. Demand Generation 2.0: Social Media Marketing 2. A Little about us… More importantly… Let’s hear from you 3. What you will learn today The Social Media “ Magic…

H&M COMMUNICATIONS STRATEGY FOR 2013 Adam Peerbaccus TABLE OF CONTENT 2 • Situation Overview • Objectives • Strategic Recommendation • Bringing It To Life 5 Key…

1. Brand together: How companies use online co-creation to guide the branding processFelix Koch – Consultancy Director Promise Communities 2. Introduction to co-creation5…

1. The NEW SpiceNew Media Marketing ProposalSmell as Fresh as You Look 2. Strengths:Image – SpokespersonInnovativeBrand LoyaltyBuyer PersonasWeaknesses:Product PlacementLow-Switching…