Slide 1©2003 South-Western Chapter 14 Version 3e1 chapter Sales Promotion and Personal Selling 14 Prepared by Deborah Baker Texas Christian University Slide 2 ©2003 South-Western…

Slide 1 ©2003 South-Western Chapter 3 Version 3e1 chapter Developing a Global Vision 3 3 Prepared by Deborah Baker Texas Christian University Slide 2 ©2003 South-Western…

Slide 1 ©2003 South-Western Chapter 7 Version 3e1 chapter Decision Support Systems and Marketing Research 7 7 Prepared by Deborah Baker Texas Christian University Slide…

Slide 1 ©2003 South-Western Chapter 12 Version 3e1 chapter Integrated Marketing Communications 12 Prepared by Deborah Baker Texas Christian University Slide 2 ©2003 South-Western…

Slide 1 ©2003 South-Western Chapter 9 Version 3e1 Developing and Managing Products Prepared by Deborah Baker Texas Christian University chapter 9 9 Slide 2 ©2003 South-Western…

Slide 1 Consumer Decision Making Slide 2 Chapter 4 Version 3e2 Learning Objective 1 1 Explain why marketing managers should understand consumer behavior. Slide 3 Chapter…