Slide 1Chapter 10 Developing and Managing Products Slide 2 Categories of New Products New-To-The-World New Product Lines Product Line Additions Improvements/Revisions Repositioned…
Slide 1 Chapter 11 Developing and Managing Products Slide 2 “When you innovate, you’ve got to be prepared for everyone telling you you’re nuts.” Larry Ellison, Founder…
Slide 1 Chapter 11: Developing and Managing Products Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright 2010 by Cengage Learning…
Topic 8 Product Issues in Channel Management By Dr. Songporn Hansanti Marketing Mix Resources 10 Objective 1: By understanding how the other marketing mix variables interface…
Lamb, Hair, McDaniel CHAPTER 11 Developing and Managing Products 2010-2011 LO 1 Explain the importance of developing new products and describe the six categories of new products…