1. Victoria sweet beer(Fresh, smooth, real, it’s all here) 2. Group RepresentativesBijayJha PGPM/2010-12/06DebadattaSahooPGPM/2010-12/11Pratim Das PGPM/2010-12/30Ruru Kumar…
1. Chapter Fifteen Personal Selling, Sales Management, and Sales Promotion 2. Objectives Describe roles of selling and relationship management Identify when to use personal…
Slide 1 Slide 2 INTEGRATED MARKETING COMMUNI- CATIONS AND DIRECT MARKETING C HAPTER Slide 3 Communication by marketers that informs, reminds, and persuades potential buyers…
1. INTRODUCTIONTO PROMOTION 2. Promotion & Communication 0 Promotion is the communications part of marketing. 0 promotion provides customers with information andknowledge…
1. 1 By : Prof. Amit Kumar 07/04/15 2. 2 “A major change that is reshaping the face of selling is the growth of direct marketing. This session explores the major changes…
1. The Marketing Mix 2. 4 Ps-model is most useful for: -low value consuming product • 7 Ps-model (extended Marketing Mix): It’s the 4 Ps parameters plus People Process…