Documents 15

1. Chapter Fifteen Personal Selling, Sales Management, and Sales Promotion 2. Objectives Describe roles of selling and relationship management Identify when to use personal…

Documents Marketing Research in Sales Promotion Wenmei Dong Turgut Feyiz Jin Li Pierre Noizet Richard Yang.

Slide 1Marketing Research in Sales Promotion Wenmei Dong Turgut Feyiz Jin Li Pierre Noizet Richard Yang Slide 2 Outline Introduction Introduction Sales Promotion Sales Promotion…

Documents Marketing 333 Chapter 15: Advertising and Sales Promotion.

Slide 1 Marketing 333 Chapter 15: Advertising and Sales Promotion Slide 2 Advertising A persuasive message carried by a nonpersonal medium and paid for by an identified sponsor.…