: Integrated Marketing Communications Objectives: 1. Discuss the role of promotion in the marketing mix. 2. Discuss the elements of the promotional mix. 3. Describe the communication…

Strategic Marketing Management Ali Akbar Group Table of Content Executive Summary..........................................................................................................................................2…

MARKETING COMMUNICATION CHAPTER 9 LEARNING OUTCOMES LOI LO 2 Discuss the role of promotion in the marketing mix Discuss the elements of the promotional mix Describe the communication…

• Understand the communication model • List and describe the elements of the promotion mix • Explain the stages in developing the promotion plan • Explain the current…

Presented By Group 7 Hepsy Jikku John Maya Reshma Reshmi Sherin MARKETING PLANNING PROCESS IF YOU DON¶T KNOW WHERE YOU ARE GOING,IT DOESNOT MATTER WHICH WAY YOU ARE GOING:…

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