Slide 1Chapter Five Consumer and Business Buyer Behavior Slide 2 Roadmap: Previewing the Concepts Copyright 2007, Prentice Hall, Inc.5-2 1.Understand the consumer market…
Slide 11 Chapter 6 Consumer and Business Buyer Behavior Slide 2 2 Road Map: Previewing the Concepts Understand the consumer market and the major factors that influence consumer…