1. Chapter 14 Developing and Pricing Goods andServicesMcGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. 2. ChapterFourteenLEARNING…

1. Difference Between Product and Brand 1.Product is made in1. A brand is boughta factory 2. A product can be copied. 3. A product can be quickly outdated.by the customer…

Difference Between Product and Brand 1.Product is made in 1. A brand is bought a factory by the customer . 2. A product can be 2. A brand is unique. copied. 3. A product…

1. MKTG 4550:The Role of Marcom Dr. CampbellTh 8/25/11 2. Today’s Learning Goals• Concept of “Brand equity”– Benefits– Definition• How marketing communications…

Slide 1 Developing and Pricing Goods and Services Chapter 14 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 1. Describe…